The best keywords for an interior designer website separate people looking for ideas from people ready to hire. Inspiration searches bring visitors who browse, while hiring searches such as interior designer in a named city or full-service home design bring enquiries. Build pages for both, but expect the hiring terms to pay the bills.
Inspiration keywords
Searches like small living room ideas or kitchen colour schemes attract large audiences. They are useful for visibility and for sharing project photos, but conversion is lower because many searchers are not planning to hire anyone yet.
Hiring keywords
Phrases that name a service and place, such as interior designer in your city or home renovation design service, show buying intent. Each should point to a clear service page that explains your process, fees structure and how to start.
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Project type keywords
People also search by space or sector: kitchen design, bathroom renovation design, office interiors, restaurant interior design. If you do that work, a page per project type lets you show relevant photos and results.
Style keywords
If you are known for a style such as minimalist, traditional or coastal, include it where it truthfully describes your work. It helps the right clients recognise you.
How to find real phrases
- Look at Search Console queries for your existing pages.
- Use autocomplete and People also ask for local wording.
- Review which pages similar studios publish.
Follow the full method in my keyword research guide, then assign one main phrase per page with keyword mapping.
Use project pages as keyword carriers
Well-written project pages naturally include room types, styles and places. I explain how in how to write interior design project pages that rank.
Frequently asked questions
Should I chase inspiration keywords?
Yes, but in moderation and with a clear route to your services.
Do I need keywords in image names?
Descriptive file names help, which I cover in my portfolio SEO guide.
Next steps
I plan keywords around the work you want in my SEO services for interior designers. Contact me here to talk it through.
More in this series (interior designer SEO questions): start with SEO Services for Interior Designers, then explore:
- How Much Does SEO Cost for Interior Designers?
- How to Optimise an Interior Design Portfolio for SEO Without Hurting the Look
- How to Write Interior Design Project Pages That Rank and Win Clients
- Pinterest vs Google for Interior Designers: Where to Focus
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