Pakistan has a deep pool of SEO talent, but most “top SEO experts in Pakistan” lists online are thin, unranked and say nothing about how the names were chosen. This page does it differently: it ranks ten professionals on criteria you can check yourself, gives each one a proper profile with public contact links, and tells you what to ask before you hire anyone, including the person who runs this site.
Last updated: November 2026 (2027 edition). Disclosure: this list is published by Saad Raza SEO and Saad Raza appears on it. The ranking method is set out below so you can weigh that for yourself. Contact links go to each expert’s own public website, LinkedIn or X profile; we do not publish personal emails or phone numbers.
Top 5 SEO experts in Pakistan at a glance (2027)
The five highest-ranked profiles from the full list of ten below. Select a name to jump to the full profile, or use the filters and search in the full list.
| # | Expert | Current role | Location | Specialisms | Best for |
|---|---|---|---|---|---|
| #1 | Saad Raza | Founder, Saad Raza SEO | Karachi, Pakistan | Holistic SEO, Technical, Content, AI search | Businesses that need rankings tied to revenue, in Pakistan or abroad |
| #2 | Mehboob Shar | Founder & CEO, iCreativez Technologies | Karachi, Pakistan | On-page, Off-page, Agency, Mentoring | Property, education and technology brands |
| #3 | M. Tanveer Nandla | Founder & CEO, iSkills | Multan, Pakistan | Enterprise, International, Education, Affiliate | Large and multilingual websites; people learning SEO |
| #4 | Salman Baig | Founder, RankEngineer; ex-Head of AI Search, Alibaba Group | Dubai, UAE (from Pakistan) | Ecommerce, Technical, International, CRO | Online stores and lead-generation sites |
| #5 | Rafay Waqar | SEO Consultant & Trainer, MeetRafay | Karachi, Pakistan | Content SEO, Training, Startups | Startups and mid-sized brands |
The top 10 SEO experts in Pakistan (2027)
- #1
Saad Raza
Founder, Saad Raza SEO
Karachi, Pakistan
Saad Raza is the founder of Saad Raza SEO and works with clients in Pakistan, the Gulf, the UK and North America, remotely. His work starts with the technical foundation (crawling, indexing, site structure and speed), then moves to rewriting content so it answers what people actually search for, and finally to earning visibility in Google AI Overviews and other AI search surfaces. He publishes detailed guides on Google algorithm updates, topical authority and generative engine optimisation on this site, which is the easiest way to judge how he thinks. As with everyone on this list, ask him for case studies you can verify before you commit. You can read more about Saad Raza, his background and how he works.
- Best for: Businesses that need rankings tied to revenue, in Pakistan or abroad
- Works with: Pakistan, Gulf, UK, North America (remote)
- Experience: 7+ years
- #2
Mehboob Shar
Founder & CEO, iCreativez Technologies
Karachi, Pakistan
Mehboob Shar is one of the most experienced SEO consultants in Pakistan and builds strategies from market and keyword data rather than templates. His on-page work covers content, meta data, headings and internal linking; his off-page work runs through outreach and link building. He has worked with businesses in property, education and technology, and is also known for teaching and mentoring newer SEOs, which is why his name comes up so often in the Pakistani SEO community.
- Best for: Property, education and technology brands
- Agency founded: 2008; offices in Karachi and Washington DC
- #3
M. Tanveer Nandla
Founder & CEO, iSkills
Multan, Pakistan
Tanveer Nandla works on large websites with thousands of pages and complex structures, and on multilingual and multi-regional SEO. That makes him relevant to bigger brands operating across several markets, including international companies looking at Pakistan. He is also well known as an SEO and affiliate marketing educator through iSkills, and many working SEOs in Pakistan started with his training.
- Best for: Large and multilingual websites; people learning SEO
- Also: Founder of SEBT
- #4
Salman Baig
Founder, RankEngineer; ex-Head of AI Search, Alibaba Group
Dubai, UAE (from Pakistan)
Salman Baig is a digital marketing strategist who works on ecommerce, technical and international SEO and pays close attention to conversion rate optimisation, so the aim is not only more visitors but more of them buying or enquiring. He led SEO for South Asia and later AI search at Alibaba Group, has worked with both Pakistani and international clients, and is known for structured, scalable SEO frameworks that hold up on large stores.
- Best for: Online stores and lead-generation sites
- Background: Alibaba Group (Head of SEO South Asia, then Head of AI Search & Affiliates), ProPakistani, Bayzat
- #5
Rafay Waqar
SEO Consultant & Trainer, MeetRafay
Karachi, Pakistan
Rafay Waqar works at the point where SEO meets content marketing, planning content that ranks and supports brand visibility at the same time. His approach ties SEO back to wider business goals, which suits startups and mid-sized brands building their presence from a modest base. He also trains SEOs through MeetRafay Academy and is a frequent speaker in Pakistan’s digital marketing community.
- Best for: Startups and mid-sized brands
- Experience: 7+ years
- #6
Usman Latif
Founder, Marcom Works & Digital Marketing Pakistan
Lahore, Pakistan
Usman Latif focuses on the technical problems that hold sites back: crawl issues, site architecture, Core Web Vitals and user experience. Technical audits are the core of his work, which makes him the right call if your site has grown over several years, been through a redesign or two, and now ranks worse than it should for no obvious reason. He also teaches SEO and digital marketing, including on the government-backed DigiSkills programme.
- Best for: Sites that have grown messy or slow
- Also: SEO subject-matter expert for DigiSkills.pk
- #7
Nazar Ali Rajper
Founder & CEO, ZNWebPro
Karachi, Pakistan
Nazar Ali Rajper specialises in local search: Google Business Profile optimisation, location targeting, citations and reviews, and helping small businesses show up for searches in their own city. If you run a shop, clinic, restaurant or service business that depends on nearby customers, local SEO is the specialism to ask about, and he is one of the better-known names for it in Pakistan.
- Best for: Shops, clinics and service businesses
- Agency founded: 2019
- #8
Moosa Hemani
Founder, SETalks; Search Engine Journal contributor
Karachi, Pakistan
Moosa Hemani is one of the longest-standing names in Pakistani SEO. Through SETalks, his blog and consultancy, and years of contributions to Search Engine Journal and the Moz community, he has shaped how a generation of local SEOs think about content strategy, link earning and measuring what matters. He suits brands that want a strategist who can explain the why, not just the checklist.
- Best for: Brands that want strategy and content rather than quick tactics
- Known for: Long-running SEO writing for Search Engine Journal and Moz
- #9
Ghulam Ali SEO
Founder, GMS Digitals; SEO consultant & trainer
Pakistan
Ghulam Ali SEO is the public name of Ghulam Ali, founder of GMS Digitals and one of Pakistan’s most visible SEO trainers. By his own account he has worked in SEO for more than ten years, and he teaches the practical side through live classes, a YouTube channel and a large social following. His public posts focus on AI-assisted SEO workflows, link earning and audits that end in a short list of fixes. This suits founders and teams who want to learn SEO while the work is being done, or who prefer a practitioner-led agency.
- Best for: Founders and teams who want to learn SEO as well as get it done
- Also: Teaches SEO through live classes and a YouTube channel
- #10
Falak Naz Soomro
Local SEO Specialist & Strategist
Sindh, Pakistan
Falak Naz Soomro focuses on content-driven and local SEO: writing and optimising content that serves readers first and search engines second, and helping local businesses rank on Google. Her work centres on small businesses in Pakistan and abroad, and she is an active advocate for women entering SEO and digital marketing in Pakistan.
- Best for: Small businesses and content-heavy sites
- Also: Advocate for women entering SEO and digital marketing
Quick comparison
| # | Expert | Specialism | Best for |
|---|---|---|---|
| 1 | Saad Raza | Holistic SEO, Technical | Businesses that need rankings tied to revenue, in Pakistan or abroad |
| 2 | Mehboob Shar | On-page, Off-page | Property, education and technology brands |
| 3 | M. Tanveer Nandla | Enterprise, International | Large and multilingual websites; people learning SEO |
| 4 | Salman Baig | Ecommerce, Technical | Online stores and lead-generation sites |
| 5 | Rafay Waqar | Content SEO, Training | Startups and mid-sized brands |
| 6 | Usman Latif | Technical, Site speed | Sites that have grown messy or slow |
| 7 | Nazar Ali Rajper | Local SEO, Google Business Profile | Shops, clinics and service businesses |
| 8 | Moosa Hemani | Content strategy, Link building | Brands that want strategy and content rather than quick tactics |
| 9 | Ghulam Ali SEO | SEO training, Agency SEO | Founders and teams who want to learn SEO while it is being done |
| 10 | Falak Naz Soomro | Local SEO, Content | Small businesses and content-heavy sites |
How this list was ranked
The five criteria
There is no official body that ranks SEO professionals in Pakistan, so any list is an editorial judgement. To keep ours honest, each person was scored on five things:
- Years of hands-on work, not just time in digital marketing.
- Verifiable results: case studies, client sites you can look at, or public rankings you can check.
- A clear specialism. Generalists who claim everything score lower than people who are known for one thing done well.
- Public contribution: writing, speaking, teaching or tools that other SEOs actually use.
- How they explain their work. Someone who can tell you plainly what they will do in the first 90 days is usually the real thing.
Position reflects the combined score, but the gap between neighbouring positions is small. Treat this as a shortlist of ten people worth talking to, not a verdict that number one is right for every project.
How the profiles and contact links were verified
Every website, LinkedIn and X link on this page was checked in October 2026 against the expert’s own site or a consistent public profile. Where a link could not be verified it has been left off rather than guessed. Links for Ghulam Ali SEO were added and checked in November 2026; no LinkedIn link is shown for him because a profile could not be confirmed. Roles and locations are as publicly stated by each person; if you are one of the people listed and something is out of date, tell us and we will correct it.
How to choose between them
Match the specialism to your situation
- Local business in one city: start with a local SEO specialist (Nazar Ali Rajper, Falak Naz Soomro) or a generalist who does local work well (Saad Raza).
- Online store: ecommerce experience is non-negotiable. Salman Baig and Saad Raza both work on stores; Usman Latif is the person to call if the store’s technical setup is the problem.
- Large or multilingual site: Tanveer Nandla, Salman Baig or Saad Raza.
- You mainly need content and strategy: Moosa Hemani, Rafay Waqar or Mehboob Shar.
- You want to learn SEO as well as get it done: Ghulam Ali SEO or Rafay Waqar, or ask any shortlisted expert how they would train your team.
Questions to ask before you sign
Whoever you shortlist, ask for two or three case studies you can check in Google yourself, ask them to describe their first 90 days, and agree in writing who owns the analytics, Search Console and any content produced. Typical monthly retainers in Pakistan run from around PKR 40,000 for a small local campaign to several hundred thousand rupees for ecommerce and enterprise work; our SEO pricing guide goes into the numbers.
Red flags
- Guaranteed first-page rankings, especially for a fixed low fee.
- No case study you can verify in Google yourself.
- Vague answers about where links come from.
- Reporting that shows rankings but never leads, sales or revenue.
- Refusing to give you admin access to your own Search Console and analytics.
Frequently asked questions
Who is the best SEO expert in Pakistan?
On the criteria used for this list, Saad Raza ranks first for 2027, with Mehboob Shar and Tanveer Nandla close behind. The "best" expert for you, though, depends on whether your site is local, ecommerce, enterprise or content-led, so use the filter above to match specialism to your situation.
Is this list ranked or alphabetical?
It is ranked, using the five criteria described above. The differences between adjacent positions are small, and the list is published by one of the people on it, so read it as a shortlist rather than a league table.
How do I contact these SEO experts?
Each profile card has buttons to the expert’s own website, LinkedIn and X where those are public. Most take enquiries through a contact form on their site or a LinkedIn message. We do not publish personal emails or phone numbers.
How much does an SEO expert in Pakistan charge?
Freelancers often charge PKR 25,000 to 80,000 per month for small campaigns. Consultants and agencies handling ecommerce or international work usually charge more, and some price in USD for overseas clients. Be wary of anyone promising guaranteed first-page rankings for a fixed low fee.
How long does SEO take to show results?
Expect three to six months for meaningful movement on a competitive site, and longer for brand new domains. Quick wins from technical fixes can appear within weeks.
Can a Pakistani SEO expert work for clients abroad?
Yes. Most of the people on this list work remotely with clients in the Gulf, the UK, the US and elsewhere, and Saad Raza also appears on our list of the top SEO experts in the world.
Need help with your own SEO?
Saad Raza SEO works with businesses in Pakistan and abroad on technical SEO, content and AI search visibility. Get in touch for a free initial audit, and check us the same way we have asked you to check everyone else on this page.
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