Short answer: There is no official ranking of SEO experts in Pakistan. This page lists ten practitioners and ten agencies with visible work in the field, in alphabetical order, as a starting point only. Judge any of them, including me, on case studies you can check, how clearly they explain their process, whether you keep ownership of your own data, and walk away from anyone who guarantees rankings.
This guide is for business owners and marketing managers who are looking for SEO experts in Pakistan and are tired of “top 10” lists ranked by whoever wrote them. I will be upfront about my own position: I am Saad Raza, an SEO consultant in Karachi, I run this site and I am one of the names below. So instead of asking you to trust my order, I list people and agencies with publicly visible work, describe what each is known for in neutral terms, and then give you the questions, scorecard and checklist I would use to vet any of them before spending money.
How this list was put together
This is not a paid ranking and nobody on it paid to be included. Names are listed alphabetically, so the order says nothing about who is “better”. I looked at:
- Publicly visible work: profiles, websites and the kind of projects people talk about openly.
- Specialisms: what each person or agency focuses on, such as technical SEO, local SEO, ecommerce or content.
- What they publish: blogs, guides, talks and community activity that show how they think about search.
What I have not done is audit anyone’s client results. I cannot verify claims about traffic growth, awards or client lists for other people, so I have left those out. Treat this as a shortlist to research, not a verdict. Google’s own advice on hiring an SEO makes the same point: ask for examples of previous work and decide for yourself.
SEO experts in Pakistan (alphabetical)
Ali Hasnain
Known for: data analysis and performance measurement in SEO.
Ali Hasnain works as a digital marketing and SEO specialist with a background in analytics. His focus is on tracking SEO performance through metrics and KPIs, building reporting dashboards, and adjusting campaigns based on what the data shows rather than on guesswork. If your main gap is understanding which SEO work is actually paying off, this is the kind of specialism to look for.
Anas Baig
Known for: combining SEO with PPC and social media.
Anas Baig takes an integrated approach to search marketing, running SEO alongside paid search and social campaigns and using performance data to decide where effort goes. This suits businesses that want one person thinking across organic and paid channels instead of treating them separately.
Falak Naz Soomro
Known for: content-led SEO for small businesses, and supporting women in digital marketing.
Falak Naz Soomro focuses on content-driven SEO: writing and optimising content that serves readers first and search engines second. Her work centres on small businesses in Pakistan and abroad, and she is an advocate for women entering SEO and digital marketing.
M Tanveer Nandla
Known for: enterprise and international SEO.
M Tanveer Nandla works on large websites with thousands of pages and complex structures, and on multilingual and multi-regional SEO. That makes his specialism relevant to bigger brands working across several markets, including international companies looking at Pakistan.
Mehboob Shar
Known for: data-driven on-page and off-page SEO.
Mehboob Shar is an SEO consultant who builds strategies from data and market analysis. His work covers on-page elements such as content, meta tags, headings and internal linking, and off-page work through outreach and link building. He has worked with businesses in sectors including property, education and technology.
Nazar Ali Rajper
Known for: local SEO for small businesses.
Nazar Ali Rajper focuses on local search: Google Business Profile optimisation, location targeting and helping small businesses show up for searches in their area. If you run a shop, clinic or service business that depends on nearby customers, local SEO is the specialism to ask about.
Rafay Waqar
Known for: bringing SEO and content marketing together.
Rafay Waqar works at the point where SEO meets content marketing, planning content that ranks and supports brand visibility. His approach ties SEO work back to wider business goals, which suits startups and mid-sized brands building their presence.
Saad Raza (me)
Known for: holistic SEO and content optimisation, based in Karachi.
I work across technical SEO, on-page and content optimisation, with clients in Pakistan and abroad, remotely. In practice that means fixing crawling and indexing problems, improving site structure and speed, and rewriting content so it answers what people are actually searching for. You can see what I offer on my SEO services in Pakistan page. I would ask you to check me the same way I suggest checking everyone else on this list.
Salman Baig
Known for: ecommerce and local SEO, with a conversion focus.
Salman Baig is a digital marketing strategist who works on ecommerce and local SEO and pays attention to conversion rate optimisation, so the aim is not only more visitors but more of them buying or enquiring. He has worked with both Pakistani and international clients.
Usman Lateef
Known for: technical SEO, site speed and audits.
Usman Lateef focuses on technical problems that hold sites back: crawl issues, site structure, speed and user experience. Technical audits are a core part of his work, which makes him relevant if your site has grown messy or slow.
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Hand it over and get back to running your business.
SEO agencies in Pakistan (alphabetical)
Some businesses prefer an agency to a single consultant, usually because they want a team covering SEO, content, design and ads under one contract. The agencies below are listed alphabetically with the services they describe offering. Again, check them before you sign anything.
| Agency | Main services | Focus |
|---|---|---|
| Brain Digital | SEO, content creation, social media advertising, brand strategy | Wider digital marketing with SEO as one part |
| Creative Revolutionary | SEO audits, keyword research, on-page and off-page optimisation, content planning | Full-service SEO |
| Digital Eggheads | Custom SEO plans, conversion rate optimisation, user experience improvements | Organic traffic plus conversions |
| Next Level SEO | Local and international SEO, ecommerce optimisation | Longer-term growth for online stores |
| PakSEO Services | Technical SEO, content marketing, conversion optimisation, competitor analysis, SEO reports | Data-led SEO |
| Saad Raza SEO | Technical SEO audits, on-page and content optimisation, local and international SEO | Consultant-led SEO (my own practice) |
| SEO Hub | On-page and off-page SEO, link building, performance reporting | Reporting and client communication |
| SEO Master | Keyword research, link building, website performance optimisation | Optimising for users and search engines |
| SEO PAK | SEO audits, keyword optimisation, competitor analysis | Local SEO for Pakistani businesses |
| TechWhale | Technical SEO audits, content strategy, link building | Local and international clients, ongoing strategy updates |
Consultant, freelancer or agency?
Neither is automatically better. A consultant usually means you deal directly with the person doing the work and the strategy stays consistent. An agency gives you more hands and more services, but ask who will actually work on your account, because the person who sells to you is often not the person who does the work. For a small business with a clear problem, such as poor local visibility or a slow site, a focused specialist is often enough. For a large site that also needs design, ads and content production, an agency or a consultant working with your in-house team can make more sense.
| Your situation | Usually the better fit | What to ask first |
|---|---|---|
| One shop, clinic or service business that depends on nearby customers | Local SEO specialist or consultant | Who will own the Google Business Profile, and how will calls and direction requests be reported? |
| Online store with hundreds of products | Ecommerce-focused consultant or agency | How will category pages, product descriptions and product schema be handled? |
| Large or old site with traffic falling | Technical SEO specialist | Can you show me a past audit, with the fixes prioritised? |
| Exporter or company targeting the UK, US or Gulf | Consultant with international SEO experience | How will you handle country targeting, hreflang and content for each market? |
| Brand needing SEO, ads, design and content together | Agency, or a consultant working with your team | Who exactly works on my account each month, and how many other accounts do they handle? |
How to choose an SEO expert or agency in Pakistan
Whoever you shortlist, these checks will tell you more than any list, including this one. They are the same checks I suggest to clients who ask me to review a proposal from another provider.
1. Ask for case studies you can verify
Ask for two or three examples with the website named, what the problem was, what they changed and what happened afterwards. Then check what you can yourself: is the site live, does it rank for the terms they mention, does the work look like what they describe? A percentage on a slide with no site name attached is not evidence. If confidentiality is an issue, they can often show you Google Search Console screenshots with the domain visible on a call.
2. Ask them to explain their first 90 days
A good answer starts with an audit: crawling and indexing, site structure, page speed and Core Web Vitals (loading, visual stability and responsiveness through Interaction to Next Paint), content gaps and your Google Business Profile if you serve local customers. If someone jumps straight to “we will build 500 backlinks”, that tells you how they work. My guide to what a professional SEO audit includes shows what a proper starting point should cover.
3. Check what they publish and how they explain things
Read their blog, posts or talks. Do they explain why, or just repeat buzzwords? Do they describe current Google changes accurately, such as core updates, spam policy changes and AI Overviews in search results? People who explain their thinking clearly in public usually explain it clearly to clients too.
4. Agree on reporting and data ownership before you start
You should own your Google Search Console, GA4 and Google Business Profile accounts and add the provider as a user, not the other way round. Monthly reports should show the work done, clicks and rankings for the pages that matter, and leads or sales where these can be tracked. Google also suggests asking whether the provider will share every change they make to your site. The answer should be yes.
5. Understand pricing without chasing the cheapest quote
SEO prices in Pakistan vary a lot depending on the size of the site, how competitive the market is and whether content and development are included. Ask for an itemised scope: how many pages audited, how many pieces of content, who does technical fixes. Very cheap monthly packages usually cover very little real work. My SEO pricing guide explains the common models: monthly retainers, one-off audits and project fees.
Questions to ask, and what good answers sound like
Several of these questions come from Google’s own hiring advice; the “good” and “worrying” columns come from what I hear when I review proposals for business owners.
| Question | A good answer sounds like | A worrying answer sounds like |
|---|---|---|
| Can you show me previous work? | Named sites, the problem, what changed, and data you can see on a call | “Our clients are confidential” with nothing else to show |
| Do you follow Google Search Essentials? | Yes, with examples of what they will not do, such as buying links | “Everyone buys links, it is safe if done right” |
| What results do you expect, and when? | A hedged range tied to your competition, measured in clicks and leads | A fixed position by a fixed date |
| What is your experience in my industry and city? | Specific examples of how people in your market search | “SEO is the same for every business” |
| Will you share every change you make? | Yes, with a change log and access to your accounts | “Our methods are proprietary” |
| Who will actually do the work? | A named person, with how many accounts they handle | “Our team”, with no names |
Before you hire an SEO in Pakistan: vetting checklist
- Write down your goal: more calls, more online sales or recovery from a traffic drop. It decides which specialism you need.
- Shortlist three providers: from lists like this one, referrals and people whose public writing you trust.
- Check their own site: is it fast, clear and free of obvious errors? It is the one project they fully control.
- Ask for two or three verifiable examples: site named, problem, change made and outcome.
- Ask for a 90-day plan in writing: it should start with an audit, not with a link package.
- Confirm they follow Google’s spam policies: no bought links, no networks of sites built only for links, no mass unedited content.
- Keep ownership of your accounts: Search Console, GA4, Google Business Profile and your domain stay in your name.
- Agree what the monthly report contains: work done, clicks, key rankings, and leads or sales.
- Get an itemised scope and price: pages, content pieces and technical fixes, in PKR or your billing currency.
- Check the exit terms: a fair notice period and a handover of all work and logins if you leave.
- Consider a paid audit first: it shows how they think before you commit to a retainer.
Ticks are saved in your browser, so you can work through your shortlist over several days.
Red flags to watch for
- Guaranteed rankings or “No. 1 on Google in 30 days”. Google states plainly that no one can guarantee a #1 ranking, and that you should find someone else if they do.
- Bought links and link networks. Google’s spam policies list buying or selling links for ranking purposes as link spam, which can lead to lower rankings or removal. Private blog networks, sites built only to pass links, fall into the same trap. My guide on how to evaluate a backlink shows what a genuine link looks like.
- Cheap bulk backlinks. “1,000 backlinks for Rs 5,000” packages are usually spammy directory, comment or forum links that add risk and no value.
- Cold emails promising page one. Google specifically warns to be wary of SEO firms that email you out of the blue.
- Secret methods. If they will not tell you what they are doing to your site, assume you would not like the answer.
- No access to your own data. You should own your Search Console, analytics and Google Business Profile accounts.
- Mass AI content with no editing. Google defines scaled content abuse as generating many pages mainly to manipulate rankings, however they are produced.
- Long lock-in contracts with no exit. A fair contract lets you leave if the agreed work is not being delivered.
Where SEO in Pakistan is heading
The practitioners above work in a market that is growing fast and changing shape. DataReportal’s Digital 2026 Pakistan report counts 117 million internet users at the end of 2025, which is 45.6% of the population, so there is still a lot of growth to come. A few trends matter if you are hiring now.
Local search and mobile
Most searches in Pakistan happen on phones, and many are local: “dentist near me”, “AC repair Gulshan”, “best biryani in Lahore”. Businesses in Karachi, Lahore and Islamabad compete in Google Maps as much as in normal results, so a complete Google Business Profile with the right categories, real photos and reviews matters. See my local SEO services if that is your main channel.
Technical quality
Slow, poorly structured sites lose out, especially on mobile data connections. Crawlability, clean indexing, structured data and page speed are basics an SEO should check early. My technical SEO services page describes what that work involves.
Content that answers real questions
Most pages never earn search traffic at all: Ahrefs’ 2023 search traffic study found 96.55% of the pages it analysed got none from Google. Publishing more is not the answer. Google rewards content written from real experience that answers the searcher’s question properly, and the E-E-A-T idea (experience, expertise, authoritativeness, trust) is a useful way to think about it, especially for health, finance and legal topics. Clear, well-sourced content is also more likely to be cited in AI Overviews and AI Mode answers.
Ecommerce
Pakistani online stores need well-structured category pages, unique product descriptions and product schema so prices and availability can show in results. Thin manufacturer descriptions copied across hundreds of products rarely rank.
Keeping up with Google updates
Core and spam updates arrive several times a year. A good SEO watches for them, checks whether your traffic changed and explains why, rather than reacting with panic changes. My timeline of Google algorithm updates covers each one with recovery notes.
Tools most good SEOs use
You do not need to know these tools, but it helps to recognise them when an SEO describes their process:
- Google Search Console: free, and the most reliable source of your own clicks, queries and indexing problems.
- GA4: Google Analytics 4, for traffic and conversions.
- Semrush or Ahrefs: keyword research, competitor analysis and backlink checks.
- Screaming Frog: crawling a site to find broken links, redirects, duplicate titles and other technical issues.
- PageSpeed Insights and the Rich Results Test: for speed, Core Web Vitals and structured data.
If you want to check a few things yourself before speaking to anyone, I keep a set of free SEO tools on this site.
Frequently asked questions
Who is the best SEO expert in Pakistan?
There is no official ranking, and anyone claiming to be “the number one” is making a marketing claim. The best expert for you is the one with verifiable results in your type of business, a clear process and honest reporting. Use the questions and checklist above to compare a shortlist.
Is this list ranked?
No. Experts and agencies are listed alphabetically. Nobody paid to be included, and I have deliberately left out claims I cannot verify, such as traffic figures and awards.
How much does SEO cost in Pakistan?
It depends on the size of your site, your competition and whether content writing and development are included. Instead of comparing headline prices, compare what is actually included in each quote and ask what you will get in the first three months.
How long does SEO take to show results?
Technical fixes and Google Business Profile improvements can show movement within weeks. For competitive terms, most sites see meaningful movement in three to six months, and it continues to build after that. Anyone promising fast guaranteed results should be treated with caution.
Should I hire a freelancer, a consultant or an agency?
A freelancer or consultant suits a defined problem and a budget where you want direct contact with the person doing the work. An agency suits businesses needing several services at once. In both cases, ask who will actually work on your site. My checklist for choosing an SEO agency covers the other questions worth asking.
Can a Pakistani SEO expert work for clients abroad?
Yes. Much SEO work is done remotely, and many Pakistani practitioners work with clients in the UK, US and Gulf. Ask for examples in your target country, because local search habits, competitors and directories differ from market to market.
Sources
- Google Search Central, “Do you need an SEO?” (last updated 2026).
- Google Search Central, “Spam policies for Google web search” (last updated 2026).
- Ahrefs, “96.55% of Content Gets No Traffic From Google” (2023).
- DataReportal, “Digital 2026: Pakistan” (2026).
If you would like an honest view of what is holding your site back before you choose anyone, my SEO audit service is a sensible first step, or you can request a free SEO audit.
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