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Local SEO
Own the searches that happen near you with stronger Maps visibility, location pages and local trust signals.
Get found.
Then get chosen.
Agentic SEO strategist working across AEO, GEO and semantic SEO. I help businesses in Pakistan and abroad get found on Google, get cited in AI answers and turn that visibility into leads and sales.
Rather talk it through? Grab a free strategy call
A focused practice for businesses that would rather improve their position than improve a spreadsheet.
Why an independent expert
The best SEO services do not change hands: the person who audits your site is the same person who plans and does the work. You get senior judgement on every decision, plain answers, and nobody learning on your budget.
How I can help
No unread 60-page audit. Every engagement starts with the few decisions most likely to change how your business is found, and what happens next.
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Own the searches that happen near you with stronger Maps visibility, location pages and local trust signals.
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Make your site easier to crawl, understand and trust, with technical fixes ranked by impact.
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Turn category and product intent into qualified visits with a clearer search journey.
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Semantic keyword mapping, content structure and internal links that match what searchers want.
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Reach buyers in other countries and languages with the right site structure and hreflang.
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A prioritised list of what is holding your rankings back, not a 60-page report nobody reads.
What SEO services include
“SEO services” can mean a one-off audit or a standing team. Here is what a complete programme covers, so you can compare any proposal, mine included, line by line.
| Service | What you get | Best when |
|---|---|---|
| SEO audit | A prioritised list of what is holding rankings back, with fixes ranked by impact. | You are starting out or traffic has stalled. |
| Technical SEO | Crawl and index audit, fixes for canonicals, redirects, sitemaps, structured data and Core Web Vitals. | Pages are not indexed, the site is slow or a migration is coming. |
| On-page SEO | Intent and keyword mapping, titles, headings, internal links and content improvements. | You rank on page two or attract the wrong visitors. |
| Content and topical authority | Topical maps, briefs and SEO-written articles that answer the questions your buyers ask. | Competitors own the topics you should own. |
| Link earning and digital PR | Backlink audit, outreach-based link earning and brand mentions from relevant sites. | Your content is good but your authority is weak. |
| Local SEO | Google Business Profile, citations, location pages and a review process. | You sell in a city or service area. |
| E-commerce SEO | Category and product page optimisation, faceted navigation control and product schema. | You run an online store. |
| International SEO | Market research per country, hreflang, URL structure and localised content plans. | You target several countries or languages. |
| AEO and GEO (AI search) | Answer-first page structure, entities, FAQ and speakable markup, plus tracking of how Google AI Overviews, ChatGPT and Perplexity describe you. | Your buyers ask AI before they call you. |
| Reporting | A written monthly report on rankings, traffic, AI visibility and enquiries, with what happens next. | Always. If you cannot read it, it is not reporting. |
Find your starting point
Do not buy a full retainer to fix one problem. Match the symptom to the service, then start there. If you are unsure, the free audit tells you which one matters most.
| What you are seeing | Start with |
|---|---|
| Important pages are not indexed | Technical SEO |
| Rankings are stuck on page two | On-page SEO and content improvements |
| Traffic arrives but enquiries do not | Intent-matched content and a clearer conversion path |
| Competitors dominate your commercial searches | Topical authority and link earning |
| Your brand rarely appears in AI answers | AEO and GEO |
| Nearby customers cannot find you | Local SEO |
| Pages for different countries compete with each other | International SEO |
| A redesign or migration is coming | An SEO audit first, then technical SEO |
How the work runs
Most plans run for at least three months before results are judged. SEO compounds, and I would rather tell you that up front.
I review your site, search presence and competitors, then tell you what matters most and whether I am the right fit.
A short, prioritised roadmap tied to enquiries and sales, with keywords mapped to pages.
Technical fixes first, then on-page work and new content in focused sprints.
Link earning, brand mentions and entity signals so search engines and AI assistants trust your site.
A plain-English monthly report on rankings, traffic, AI visibility and enquiries, with next month’s priorities.
SEO packages and pricing
Three monthly packages in US dollars. Every engagement starts with a free audit, so the plan fits your site rather than a template.
Small business and local sites that need the foundations fixed.
$800 / month
Established businesses competing in a city, region or niche that want Google and AI search covered.
$1,500 / month
E-commerce, multi-location and international sites, or anyone aiming to lead their category.
$2,000 / month
Compare every package in detail Need a one-off audit, migration or fix? Ask for a project quote.
Local and global
Local SEO is not pinning a business on a map and hoping. It is making your relevance clear to search engines and to the people already looking for exactly what you do, in Karachi or in any market you sell to.
Where I work
Based in Karachi, working remotely with clients across Pakistan and abroad.
Proof, not theatre
Industries
Search behaves differently for a clinic, a law firm and an online store. These pages explain how I approach each one, what to fix first and what to expect.
Choosing a provider
Whoever you hire, ask the same questions. A good provider will answer them plainly, and a poor one will change the subject.
| Independent expert or agency? | Independent SEO expert | Agency |
|---|---|---|
| Who does the work | One senior strategist from audit to report | A team of specialists, often with juniors |
| Your contact | Direct, with the person doing the work | Usually an account manager |
| Best for | Focused programmes that need senior judgement | Large, multi-channel programmes with paid media and design |
| Watch out for | Capacity: one person can only run so many accounts | Hand-offs between sales and delivery |
About the practice
I’m Saad Raza, an agentic SEO strategist based in Karachi, working on AEO, GEO, semantic SEO and SEO automation. I help local and international businesses turn search, and now AI search, into a growth channel their teams can actually use.
My approach is equal parts technical and editorial: understand the business, map the topics it should own, fix what stops search engines from understanding the site, then make the next move obvious. No vanity metrics. No mystery. Ethical, white-hat work with transparent reporting.
Meet Saad Raza, SEO expert in KarachiFAQ
On timelines, methods and reporting.
You work directly with the person doing the strategy and the hands-on work. There are no account managers or junior hand-offs, so decisions are faster and nothing gets lost between a sales team and the people delivering.
Agentic SEO uses AI agents and automation to handle repeatable research, audits and reporting, so my time goes on strategy and judgement. AEO (answer engine optimisation) and GEO (generative engine optimisation) are about getting your brand cited in AI Overviews, ChatGPT, Perplexity and other AI answers, alongside ranking in classic Google results.
Yes. I am based in Karachi and work remotely with businesses in Pakistan, the UK, the US, the Gulf and other markets.
It depends on competition, the state of your site and how quickly changes are made. Technical fixes can show up within weeks, while meaningful growth in rankings and leads usually takes several months of consistent work.
No. I follow Google Search Essentials and use sustainable, white-hat methods only.
Yes. You get clear reports on rankings, traffic, AI visibility and leads, with what was done and what comes next.
A complete programme covers an audit, technical SEO, on-page optimisation, content, link earning, local or international work where it applies, AEO and GEO for AI search, and a written monthly report. The table on this page shows each one and when it is worth buying.
Monthly packages are $800 (Starter), $1,500 (Growth) and $2,000 (Authority), in US dollars. Every engagement starts with a free audit, and one-off audits, migrations or fixes are quoted as projects.
Start with the one that fixes your biggest constraint: technical basics and on-page work for a new or neglected site, local SEO and Google Business Profile for a business that sells in one area, or content and AEO if competitors already outrank you. The Starter package covers the foundations, and the free audit shows where to begin.
Ask for a written scope, who exactly will do the work, case studies you can read, reporting tied to enquiries and an honest timeline. Walk away from guaranteed rankings, bulk link packages and long contracts signed before any audit.
No. Nobody controls Google results or AI answers, and anyone who guarantees them is selling a promise they cannot keep. I commit to defined work, clear reporting and a realistic timeline after the audit.
SEO earns visibility in classic search results. AEO structures your content so answer engines and featured snippets can quote it. GEO makes your brand easier for generative systems such as Google AI Overviews, ChatGPT and Perplexity to find, trust and cite. I plan all three together.
Yes. I am based in Karachi and run local SEO for businesses in Karachi, Lahore and Islamabad, as well as Dubai and the UAE, the UK and the USA.
Request a free audit using the form on this page. I will send a focused first read of your site with prioritised next steps, and tell you honestly whether I am the right person to help.
Start a conversation
Tell me what you are trying to grow. I’ll come back with a focused first read, and whether I’m the right person to help.
Free growth review
Where is your site leaking traffic?
Tell me a little about your business and I will show you the quickest wins. A personal reply, not an automated sales sequence.
Request received
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