Skip to content
Get a free audit

SEO Resources

Free SEO guides, 33 free SEO tools, a Google algorithm update tracker and real case studies, all in one place.

Free SEO resources

Learn it, check it, then fix it.

01 SEO Blog 230+ practical guides on local, technical, e-commerce and AI search, written from real client work. Read the guides 02 Free SEO Tools 33 free tools for on-page, technical, schema, speed, local and domain checks. No sign-up. Open the tools 03 Google Algorithm Updates Every confirmed Google core and spam update with dates, plus guides on how Google ranks pages. Track the updates 04 Case Studies How traffic, leads, sales, Maps rankings and AI visibility were grown on real projects. See the results

Latest guides

The resources on this site are free SEO guides, tools and update tracking for business owners and marketers. You will find practical blog guides on local, technical, e-commerce and AI search, 33 free SEO tools that need no sign-up, and a page that tracks every confirmed Google algorithm update.

Where to start

Pick the route that matches the problem in front of you.

  • You run a local business: start with the local SEO checklist, then use the free local SEO tools to create a Google review link and check your NAP details.
  • Your traffic suddenly dropped: check the Google algorithm updates page for a confirmed update on that date, then work through the traffic drop checklist.
  • You want to be cited by AI search: read the AI search guides on the blog, starting with how ChatGPT, Perplexity and Google AI Mode choose their sources.
  • You need a quick technical check: run a page through the free technical SEO tools for redirects, headers, robots.txt and broken links.

How these resources are made

Every guide is written by me, Saad Raza, from more than seven years of hands-on SEO work, and checked against official documentation and published research. Guides are updated when Google changes how something works, and each one shows when it was last updated. You can read how I research, source and correct content in the editorial policy.

The tools run either in your browser, where nothing you enter is uploaded, or by checking a public URL from my server without storing the result. They exist because most quick SEO checks should not need a paid subscription.

Questions about these resources

Are the SEO tools and guides really free?

Yes. Every guide and tool on this site is free to use, with no sign-up and no email gate.

How often are new guides published?

New guides are published every day, and older guides are reviewed and updated when search changes affect their advice.

Can you help if the guides are not enough?

Yes. If you would rather have someone look at your site directly, request a free audit and I will reply with clear, prioritised next steps.