On-Page SEO Services

My on-page SEO services take the pages you already have, and the ones you need, and make each one the clearest possible answer to a specific search. I map every important query to one page, then rewrite titles, headings, copy, internal links and schema so Google and your visitors understand straight away what the page is for and why it deserves to rank.

Who on-page SEO is for and what it fixes

On-page work is where most of the quick, controllable gains in SEO sit. You do not need anyone else’s permission to change your own pages, and changes are usually picked up within days or weeks of Google recrawling them. I usually get asked to help when a business recognises one of these situations:

• Your site is indexed and technically sound, but pages sit on page two or three for the terms that bring enquiries.
• Two or three pages compete for the same keyword, so Google keeps switching between them and none of them settles. This is keyword cannibalisation, and it is one of the most common problems I find.
• Service pages were written for the business owner, not the buyer: lots of “we are passionate”, very little about what is included, who it is for, how long it takes or how to start.
• Titles are the same pattern on every page, meta descriptions are missing or auto-generated, and Search Console shows plenty of impressions but a poor click-through rate.
• Important pages have almost no internal links pointing to them, so they look unimportant to Google.
• Content reads well but does not match what the search results show Google wants, for example a long article trying to rank for a query where every result is a service page or a product category.

If your pages are not being crawled or indexed properly, or the site is slow, that is a different job, and my technical SEO services come first. On-page work assumes Google can already reach and render the page.

What my on-page SEO services include

Every engagement is built around the pages that matter commercially. On a 20-page service site that might be every page. On an online shop with thousands of URLs it is usually the category templates, the top product groups and the supporting guides.

Search intent and keyword mapping

I start with the search results, not a keyword tool. For each target query I look at what is ranking: service pages, comparison articles, local map results, product categories or how-to guides. That tells me what type of page can realistically rank. Then I build a keyword map that gives every important query cluster one owner page, notes the intent, and flags gaps where a new page is needed or overlaps where two pages should be merged. My guide to search intent explains the thinking behind this in more detail.

Titles, meta descriptions and headings

I rewrite title tags so the main term appears early and the title still reads like something a person would click, within roughly 50 to 60 characters so it is less likely to be cut short. Meta descriptions get a specific reason to click: what the page covers, who it is for, or what the next step is. Heading structure gets one clear H1 (usually your page title) and H2s that follow the questions a buyer actually has, rather than decorative slogans.

Content improvements on the page

This is the part most providers skip because it takes real work. I rewrite or edit body copy so it covers what the searcher needs to decide: what is included, how the process works, typical timelines, what affects cost, proof of experience, and answers to the objections people raise on sales calls. Where a topic touches health, money or legal matters, I make experience and expertise visible on the page, with author details and sources, following the approach in my guide to E-E-A-T on the page. I also structure answers so they are easy for AI Overviews and answer engines to quote.

Internal linking

I map how link equity flows through the site and add contextual links from relevant, already-strong pages to the pages you want to rank, using descriptive anchor text rather than “click here”. I also fix orphan pages, broken internal links and navigation that buries key pages several clicks deep. The principles are covered in my article on internal linking.

Schema markup

I add or correct structured data that matches what is visibly on the page: Organization and LocalBusiness for your business details, Service, Product, Article, BreadcrumbList and FAQPage where the content genuinely supports it. I validate it, and I do not mark up things that are not shown to users, because that can lead to manual action rather than rich results.

Images, URLs and page elements

Descriptive file names and alt text, compressed images in modern formats such as WebP, clean and readable URLs (changed only when the benefit outweighs the redirect cost), canonical tags that point to the right version, and calls to action that are easy to find on mobile.

My on-page SEO process

Most projects follow the same five phases. The size of each depends on how many pages are in scope.

For quick wins, I often start with queries sitting just off page one, the approach described in my guide to striking-distance keywords. These pages already have some relevance, so focused edits tend to show the fastest movement.

How long on-page SEO takes to show results

Changes to titles and meta descriptions can affect click-through rate within a few weeks of Google recrawling the page. Ranking movement from content rewrites and internal linking usually takes longer. Many pages show movement within 4 to 12 weeks, while competitive terms can take three to six months, especially if the site has little authority. I will not promise specific positions, because nobody controls Google’s results, but I will show you exactly which pages changed and what happened to them.

What affects scope and cost

I do not publish a fixed price because on-page work varies a lot. The main factors are:

• Number of priority pages. Ten service pages is a very different job from 200 product categories.
• How much rewriting is needed. Editing strong copy is quicker than rewriting thin pages from scratch.
• Who implements. I can hand over briefs for your team or make the changes myself in WordPress, Shopify or a similar CMS.
• Topic sensitivity. Health, finance and legal pages need more care with claims, sources and author information.
• Languages and markets. Multiple languages or countries need separate intent research for each.

Signs you need on-page SEO help

• Pages rank between positions 8 and 30 for terms you care about and have not moved in months.
• Search Console shows high impressions but a click-through rate well below other pages on your site.
• Google shows a different page from the one you intended for an important query.
• Your titles are rewritten by Google in the results more often than not.
• Visitors land on a page and leave without contacting you, even though the traffic is relevant.

Common on-page mistakes I find

• Writing one page to target ten unrelated keywords, which usually means it ranks for none of them.
• Several near-identical location or service pages with only the city name swapped. Google tends to treat these as thin, and it can drag down the wider site.
• Keyword stuffing in headings and alt text, which reads badly and no longer helps.
• FAQ schema added to pages with no visible FAQ section.
• Changing URLs during a “refresh” without redirects, losing the history the old pages had built up.
• Copy that never says where the business operates, who it serves or how to get started.

How on-page work connects to my other services

On-page SEO is the middle layer. An SEO audit usually comes first, so we know which pages to fix and in what order. Technical SEO makes sure those pages can be crawled and load quickly. Once the pages are the best answer you can give, off-page SEO earns the links and mentions that help competitive pages break into the top results. For shops, I apply the same principles to category and product templates through my ecommerce SEO services, and for businesses that rely on nearby customers, I combine on-page changes with local SEO so service and location pages support your Google Business Profile.

What I deliver

• A keyword map assigning one target page to every important query cluster, with intent notes.
• Rewritten title tags and meta descriptions for every page in scope.
• Heading outlines and edited or rewritten body copy for priority pages.
• An internal linking plan, implemented, plus fixes for orphan and broken links.
• Validated schema markup matched to visible content.
• A change log so you know exactly what was edited and when.
• A before and after report from Search Console once the changes have had time to settle.

Frequently asked questions

If your pages deserve to rank higher than they do, start with a look at where they stand. Request a free SEO review and I will tell you which pages I would fix first and why.