My technical SEO services fix the things that stop search engines from crawling, rendering, indexing and understanding your site, so the content and links you already have can actually rank. I work hands-on, find the problems that matter, rank them by impact, and either fix them myself or hand your developer tickets precise enough to implement without guesswork.
Who technical SEO is for and what it fixes
Most people who contact me about technical SEO are not starting from zero. They have a site with decent content, sometimes good links, and traffic that has stalled, dropped after an update or a redesign, or never arrived. Content and design matter, but if Google cannot crawl, render and index your pages properly, you will never reach your real ranking potential. The usual situations I see:
- Pages that are published but show as “Discovered, currently not indexed” or “Crawled, currently not indexed” in Google Search Console.
- Thousands of indexed URLs on a site that only has a few hundred useful pages: filter combinations, tag archives, internal search results, attachment pages, staging copies.
- Rankings that moved to the wrong URL, or two pages swapping positions for the same query because canonicals and internal links point in different directions.
- JavaScript-heavy sites (React, Vue, headless builds, some page builders) where the HTML Google first receives is almost empty.
- International sites with broken hreflang, so the UK page ranks in the USA and the Arabic page never shows at all.
- Traffic loss after a migration, a theme change or a switch of platform.
If your main problem is a slow site and failing Core Web Vitals, my dedicated website speed optimisation service goes deeper on that. If you are about to build or rebuild a site, my SEO web design service builds these foundations in from the start. This page is about the crawl, index and architecture layer underneath both.
What is included in my technical SEO work
Crawlability and crawl efficiency
I crawl the full site the way a search engine would, then compare that with what Google actually reports. I review robots.txt, robots meta tags and X-Robots-Tag headers, XML sitemaps, status codes, redirect chains and loops, orphan pages and crawl traps such as infinite calendars or faceted URLs. On larger sites I look at crawl budget and, where you can give me server logs, real Googlebot behaviour through log file analysis.
Indexing and duplication
I map which URLs are indexed, which should be, and which should not. That covers canonical tags, parameter handling, pagination, thin and near-duplicate pages, HTTP and HTTPS or www and non-www duplicates, and soft 404s. Removing index bloat is often the single biggest technical win on WordPress and ecommerce sites.
Rendering and JavaScript
I compare raw HTML with the rendered DOM using the URL Inspection tool and a rendering crawler, and check whether links, headings, body copy and structured data exist before JavaScript runs. Where they do not, I recommend server-side rendering, static generation or a targeted fix rather than a rebuild. My notes on rendering in SEO explain the difference.
Site architecture and internal linking
Clean URL structure, sensible depth (important pages within three clicks of the homepage), breadcrumbs, navigation that uses real links, and internal links that tell Google which page is the main one for each topic.
Structured data
Validation and correction of schema markup: Organization, LocalBusiness, Product, Article, BreadcrumbList, FAQ and others, matched to what is visible on the page. I remove markup that misdescribes the page, because that risks a manual action rather than a rich result.
International, mobile and security checks
Hreflang return tags and x-default, mobile parity under mobile-first indexing, HTTPS, mixed content and certificate issues. Speed gets a top-level review here with Core Web Vitals field data, and serious performance work moves to the dedicated speed engagement.
My process, step by step
| Phase | What I do | What you get |
|---|---|---|
| 1. Access and baseline | Search Console, analytics, CMS or staging access, server logs if available. Full crawl and index coverage snapshot. | A clear record of where the site stands before anything changes. |
| 2. Audit | Crawl, render, index, architecture, schema, hreflang and performance review, checked against Search Console data, not just tool warnings. | A written audit explaining each issue, why it matters, and the evidence. |
| 3. Prioritised roadmap | Every issue scored by impact and effort, grouped into sprints. | A fix list your team can work through in order, with nothing vague. |
| 4. Implementation | I implement directly on WordPress and most common CMSs, or write developer tickets with exact URLs, rules and acceptance criteria. | Fixes shipped, or tickets ready for your developers. |
| 5. Validation and monitoring | Re-crawl, Search Console validation requests, index coverage and log checks over the following weeks. | Proof that each fix worked, plus a short report on what changed. |
If you only want the diagnosis, an SEO audit on its own is a sensible first step. Technical SEO as a service goes further because it includes the fixing and the follow-through.
How long technical SEO takes to show results
It depends on site size, how often Google crawls you, and how fast fixes ship. As a rough guide:
- Small brochure sites (under 100 pages): the audit and most fixes fit in two to four weeks, and crawling and indexing changes often show in Search Console within a few weeks of that.
- Mid-size and ecommerce sites: expect one to three months of implementation, with ranking movement usually building over three to six months.
- Large or JavaScript-heavy sites: re-crawling and re-indexing at scale takes longer, and progress is best measured in index coverage and crawl stats before rankings.
Technical fixes remove barriers. They do not create demand or authority on their own, so I am honest when the real limit is content or links rather than code.
What affects the cost and scope
I quote each project after seeing the site, because two sites with the same page count can need very different work. The factors that move scope are:
- Number of URLs Google can find, not just the number of pages you meant to publish.
- Platform: WordPress, Shopify, WooCommerce, Magento, Webflow, headless or custom.
- Whether I implement fixes or your developers do from my tickets.
- JavaScript rendering, international setup (hreflang, multiple domains or subfolders) and faceted navigation.
- Whether you want a one-off project or ongoing monthly monitoring.
Signs you need technical SEO help
- Search Console shows a growing gap between indexed and not-indexed pages.
- New pages take weeks to appear in Google, or never do.
- Google picks a different canonical from the one you set.
- A site search for your brand shows tag pages, parameters, or old staging URLs.
- Traffic dropped sharply after a redesign, migration or plugin change.
- Your developer and your content team each blame the other for flat rankings.
Common technical mistakes I find
- Blocking in robots.txt what should be noindexed. Google cannot see a noindex tag on a page it is not allowed to crawl, so the URL can stay indexed.
- Sitemaps full of redirects, 404s and noindexed URLs. This weakens the sitemap as a signal of what matters.
- Canonicals pointing to redirected or non-indexable pages. Google then ignores them and chooses its own.
- Staging sites left open and indexed. I still find these regularly, often duplicating the whole live site.
- Navigation built with buttons or JavaScript click handlers instead of real <a href> links.
- Old redirect rules stacked over years, creating chains of three or four hops.
- Schema plugins outputting conflicting markup, for example two Organization entities with different names.
How technical SEO connects to the rest of your SEO
Technical work makes everything else count. Once crawl and index issues are fixed, on-page optimisation can target the right URL for each query, and links earned through off-page work flow to pages Google actually indexes. For online shops, faceted navigation and product variants are where most technical problems live, which is why my ecommerce SEO work always includes a technical layer. For sites serving several countries, hreflang and domain structure decisions connect directly to international SEO.
What I deliver
- A written technical audit with evidence from your crawl, Search Console and, where available, logs.
- A prioritised roadmap with each issue scored by impact and effort.
- Implemented fixes or developer-ready tickets with exact URLs, rules and acceptance criteria.
- Redirect maps, robots.txt and sitemap revisions, canonical rules and schema templates where needed.
- Re-crawl and validation after changes, with a short report of what moved in index coverage.
- Optional monthly monitoring for new crawl errors, index changes and template regressions.
Frequently asked questions
What is the difference between a technical SEO audit and technical SEO services?
An audit tells you what is wrong and in what order to fix it. Technical SEO services include the audit, then the implementation or developer tickets, validation that each fix worked, and monitoring so new problems do not creep back in after the next plugin update or release.
Do you need access to my website?
For an audit, Search Console and analytics access is usually enough, plus a public crawl. For implementation I need CMS or staging access, or I work through your developer. I never need hosting passwords for an audit.
Can you work with my existing developer?
Yes, and this is common. I write tickets with the affected URLs, the exact change, and how to check it is done. Many of my clients outside Pakistan have in-house or agency developers and use me for the SEO side only.
Will technical SEO alone get me to page one?
Not on its own if competitors have stronger content and authority. It removes the barriers that stop your pages competing at all. I will tell you plainly if content or links are the real constraint.
Do you handle JavaScript and headless sites?
Yes. I check what Google receives before and after rendering, and recommend server-side rendering, pre-rendering or targeted fixes depending on your framework and how much your team can change.
Is this a one-off project or ongoing?
Either. Many sites need a focused project first, then light monthly monitoring. Sites that release code often benefit from ongoing checks, because regressions after deployments are one of the most common causes of sudden index problems.
If you want to know what is holding your site back at the code and index level, request a free technical SEO review and I will reply with the first issues I would fix.
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This service is part of my wider SEO work for specific markets and industries. See all SEO services by location and industry.