Off-Page SEO Services

My off-page SEO services earn your website links and mentions from real, relevant publications through digital PR, outreach and brand mention reclaiming, using only methods that stay within Google’s spam policies. I do not buy links, rent space on private blog networks or trade links in schemes, so nothing I build for you becomes a liability when the next spam update arrives.

Who off-page SEO is for

Off-page SEO is about signals that sit outside your website: links from other sites, unlinked mentions of your brand, reviews, citations and the general sense that other people in your industry know who you are. It is the right next step when:

• Your pages are well written and technically sound, but competitors with similar content outrank you because more trusted sites link to them.
• You are entering a competitive market, such as legal, finance, SaaS or ecommerce, where almost every page one result has a strong link profile.
• Your brand is mentioned in the press or on industry sites, but those mentions rarely link back.
• A previous provider built cheap links and you are unsure whether your backlink profile is helping or hurting.
• You want visibility in AI-generated answers, which tend to draw on brands that are discussed and cited across the web.

If your pages are thin, slow or do not match search intent, links will not fix that, and I will tell you so. In that case on-page SEO or technical SEO should come first, because links pointed at a weak page are mostly wasted.

How I build links: white-hat methods only

Every link I pursue has to pass one test: would it make sense if search engines did not exist? If a real reader of that site might click through to your page because it helps them, the link is worth having. These are the methods I use.

Digital PR

I create something journalists and bloggers have a reason to cite: original data from your own business, a short survey, a useful calculator, an expert comment on a news story, or a clear explainer on a topic in your field. Then I pitch it to relevant writers individually. This is slower than buying links, but the coverage it earns is editorial, which is exactly what Google wants links to be. My guide to digital PR for small businesses shows how this works on a modest budget.

Unlinked brand mention reclamation

Many businesses are already mentioned on news sites, supplier pages, event listings and industry roundups without a link. I find those mentions, decide which are worth pursuing, and politely ask the publisher to add a link. Success rates vary, but the effort is small and the sites already know you. The full approach is in my article on unlinked brand mentions.

Resource and relationship outreach

Where you have a genuinely useful page, such as a guide, a tool or a well-researched comparison, I find resource pages, associations, universities, local organisations and industry bodies that already link to similar material and suggest yours. I also look for real relationships you already have: suppliers, partners, clients, sponsorships and memberships that could reasonably link to you.

Guest contributions written for readers

I will help you write expert articles for respected publications in your industry, where the editor reviews the content and the piece stands on its own merit. I do not do mass guest posting on sites that exist to sell posts, and links in contributed content are marked appropriately when the publisher requires it. My guide to guest posting in 2026 covers where Google draws the line.

Citations, profiles and reviews

For businesses with a local presence, consistent listings on Google Business Profile, Bing Places, Apple Business Connect, Yelp, Yell and relevant industry directories support trust and local rankings. I also help you set up a simple, compliant process for asking real customers for reviews. This overlaps with my local SEO services.

What I will not do

Google’s spam policies are clear about link schemes, and I would rather be honest about my limits than win a contract by promising shortcuts. I will not:

• Use private blog networks (PBNs), meaning sites that exist mainly to pass links, however “aged” or “high DR” they are claimed to be.
• Buy or sell links that pass PageRank, including “sponsored guest posts” and paid “niche edits” inserted into old articles without a sponsored or nofollow attribute.
• Join link exchange networks or set up excessive reciprocal linking.
• Run automated link building, comment spam, forum profile spam or mass directory submissions.
• Use exact-match anchor text everywhere to force rankings, which is a classic pattern of manipulative link profiles.
• Write fake reviews, or offer customers incentives in return for positive reviews.
• Promise a set number of links per month from sites above a certain metric score. Metrics such as DR or DA are third-party estimates, not Google measures, and quotas encourage low-quality placements.

If an agency offers “50 high-DA backlinks for a fixed fee”, those links are almost certainly from sites that sell placements to anyone. They may work for a while, then be ignored or trigger a manual action. Cleaning that up costs far more than doing it properly in the first place.

My off-page SEO process

Before any link is pursued, I check the site using the criteria in my guide on how to evaluate a backlink: real audience, topical relevance, editorial standards, and no obvious signs of selling links.

How long off-page SEO takes

Earned links take time to win and more time to have an effect. Outreach campaigns typically produce their first placements within a few weeks to a couple of months, depending on the industry and the strength of the asset. The ranking impact usually shows over three to six months, and longer in very competitive markets. Off-page work is best treated as an ongoing effort rather than a one-off project, because competitors keep earning links too.

What affects scope and cost

• Competition. The stronger the link profiles of the sites you want to outrank, the more effort is needed.
• Existing assets. If you already have data, expertise or useful content, outreach starts faster. If not, we need to create something first.
• Your availability. Digital PR works best when you or a colleague can give quick expert comments to journalists.
• Markets and languages. Each country has its own publications and outreach norms. My international SEO services cover multi-market campaigns.
• Clean-up needed. A history of bought links may require analysis, removal requests and, in rare cases, a disavow file before new work starts.

Common off-page mistakes I see

• Paying for links on sites whose entire business is selling guest posts, with outbound links to casinos, crypto and unrelated businesses on every page.
• Pointing every link at the homepage with the same keyword-rich anchor text.
• Disavowing large numbers of harmless links out of panic, which is rarely needed.
• Judging success by a third-party authority score instead of rankings, traffic and enquiries on the pages that matter.
• Ignoring the easiest wins: existing partners, suppliers and unlinked mentions.

What I deliver

• A backlink and competitor gap review with a clear verdict on any risky links.
• A link-earning plan built around assets and angles specific to your business.
• Hand-vetted prospect lists and personalised outreach on your behalf.
• Digital PR pitches and help preparing expert comments.
• Brand mention monitoring and link reclamation.
• Citation and profile clean-up where local visibility matters.
• A monthly report listing every earned link and mention by URL, with notes on its quality.

Frequently asked questions

If you want authority that holds up rather than links that might disappear, let’s look at your current profile first. Request a free backlink review and I will tell you what is helping, what is risky and where the realistic opportunities are.