Pinterest is best for being discovered while people collect ideas, and Google is best for being found when people are ready to hire. For most interior designers, Google deserves the first investment because it captures stronger buying intent, while Pinterest supports it as a steady source of awareness and visual reach.
What Pinterest does well
People use Pinterest to save ideas months before a project. Your pins can reach homeowners at that early stage, and good images keep circulating long after you publish them. It suits a visual business very well.
Where Pinterest falls short
Many visitors are only collecting inspiration and may never contact a designer. Links from Pinterest are generally not a strong ranking signal for Google, so the channel will not replace search visibility.
Rather have an expert do this for you?
Hand it over and get back to running your business.
What Google does well
Searches such as interior designer in a city or kitchen design service come from people comparing real options. A clear service page, strong project pages and a good Google Business Profile can capture them directly.
How to use both together
- Build service and project pages on your site first.
- Pin your best project images and link each pin to the matching page.
- Use consistent, descriptive wording so both channels reinforce each other.
- Track traffic from each source and compare enquiries, not just visits.
Tag your pin links with my free UTM link builder so you can see which pins lead to enquiries.
Do not skip the foundations
Whichever channel you favour, your pages must load quickly and describe your work in words. Start with the steps in optimising a portfolio for SEO.
Frequently asked questions
Can Pinterest alone fill my calendar?
Rarely. It usually works best alongside a site that captures people ready to book.
Should I pay for Pinterest ads?
Only after your pages convert visitors well, otherwise you pay for traffic you cannot use.
Next steps
See how I combine search with portfolio presentation in my SEO services for interior designers or contact me here.
More in this series (interior designer SEO questions): start with SEO Services for Interior Designers, then explore:
- How Much Does SEO Cost for Interior Designers?
- Best Keywords for an Interior Designer Website
- How to Optimise an Interior Design Portfolio for SEO Without Hurting the Look
- How to Write Interior Design Project Pages That Rank and Win Clients
Request received
Thank you! Saad will contact you within the next 24 hours.
Keep an eye on your phone and inbox.