Google’s Structured Data Testing Tool: What Replaced It and How to Test Schema Now
Short answer: Google’s Structured Data Testing Tool (SDTT) no longer exists. Google stopped using it for rich result checks in 2020 and, since August…
What Is Search Intent Segmentation in SEO
Short answer: Search intent segmentation is the process of sorting your keywords into groups by what the searcher wants to do, usually informational, commercial,…
How to Do Topic Clustering in SEO
Short answer: To do topic clustering in SEO, choose a broad topic your business should be known for, collect the keywords around it, and…
How to Optimize Content for Featured Snippets
Short answer: To optimise content for featured snippets, pick queries where Google already shows one and your page ranks on page one, then match…
What Is Semantic Search in SEO and How to Leverage It
Short answer: Semantic search is when a search engine works out what a query means, including the intent, the entities involved and the context,…
How to Do Entity-Based SEO for Better Rankings
Short answer: To do entity-based SEO, decide which entities your site is about (your brand, people, products, places and core topics), describe each one…