Best Keywords for a Hotel Website

The best hotel keywords are grouped by what the guest is planning: a stay in a destination, a particular room type, a trip with family or pets, a wedding or a meeting. Broad searches such as hotels in a city are dominated by large platforms, so independent hotels usually do better with specific and local phrases.

Destination keywords

Hotels in an area and places to stay near a landmark show guests choosing where to sleep. Create pages that explain your location and what is nearby, as in local landing pages without doorway risk.

Room and style keywords

Family rooms, suites, boutique stays and budget rooms attract different guests. Give each room type a clear page, as covered in hotel room pages.

Rather have an expert do this for you?

Hand it over and get back to running your business.

Hand it over to me

Guest-type keywords

Pet-friendly, business travel, accessible rooms and couples getaways show specific needs. If you serve them, say so clearly and truthfully.

Events and meetings keywords

Wedding venue, conference room hire and event space bring high-value bookings. These deserve their own pages with capacity, facilities and an enquiry route.

Nearby attractions and experiences

Guests research what to do before they pick a hotel. Local guides can bring them in early.

Find and map real phrases

Use Search Console queries, autocomplete and People also ask, following the keyword research guide. Assign one phrase per page using keyword mapping.

Frequently asked questions

Should I target the platform-dominated terms?

Selectively. Put effort where you can offer something specific.

Do I need a page per attraction?

Only where you can write something genuinely useful.

Next steps

I build hotel keyword plans in my SEO services for hotels. Contact me here to discuss yours.

More in this series (hotel SEO questions): start with SEO Services for Hotels and Guest Houses, then explore: