Hotel SEO is normally a monthly retainer, and the price depends on the size of the property, the number of properties, how competitive your destination is and how much you rely on booking platforms today. The goal is to win more direct bookings, so a good plan measures bookings and revenue, not just rankings.
What decides the price
- Number of properties: each hotel needs its own pages and profile.
- Destination competition: popular tourist areas have many listings and large platforms.
- Services offered: rooms, dining, events, weddings and meetings may each need pages.
- Website and booking engine: slow or confusing booking flows waste visitors.
- Content volume: room pages, guides and local content need good writing and photography.
What a fair quote should include
Look for a technical audit with fixes carried out, written room and service pages, Google Business Profile work, local content, a review process and a monthly report tied to direct enquiries and bookings.
Rather have an expert do this for you?
Hand it over and get back to running your business.
Warning signs
Avoid guaranteed rankings, claims that you will beat the largest travel platforms on every search and plans built on bulk directory links.
Judging the return
Estimate the value of a typical direct booking and compare it with the cost of the same booking through a platform, then test the numbers in my free SEO ROI calculator. For general ranges, see the SEO pricing guide.
Frequently asked questions
Can a small hotel compete with travel platforms?
On many searches, yes. See how hotels win back direct bookings.
Does a group of hotels pay more?
Usually, because each property needs its own work. See multi-location local SEO.
Next steps
See my SEO services for hotels, the packages and pricing or contact me here.
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