The best real estate keywords are grouped by what the searcher wants to do: buy, sell, rent, find out what their property is worth or learn about an area. Portals tend to win broad buying searches, so agencies often do better on valuation, selling and neighbourhood terms where local knowledge matters.
Selling and valuation keywords
Searches such as how much is my house worth or estate agent valuation come from owners who may instruct an agent. These are some of the most valuable terms for an agency, so give them strong pages with a clear valuation request route.
Buying keywords
Houses for sale in an area and new homes are crowded with portals. Compete by combining listings with local guidance rather than listings alone.
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Renting and landlord keywords
Tenants search for rentals, while landlords search for letting and property management services. Treat them as separate audiences with separate pages.
Neighbourhood keywords
Searches about living in an area, schools and transport show early-stage interest. Detailed guides win here, as explained in how to write neighbourhood pages.
Commercial and investor keywords
Commercial leasing and investment searches have different readers. Write for business tenants and investors in their own language.
Find and map real phrases
Use Search Console queries, autocomplete and People also ask, following the keyword research guide. Assign one phrase per page with keyword mapping, and read what search intent is to match page type to need.
Frequently asked questions
Should I target the portal-dominated terms?
Selectively. Put effort where you can offer something the portals cannot.
Do I need a page per street?
No. Neighbourhood-level pages with real detail are enough.
Next steps
I build real estate keyword plans in my SEO services for real estate. Contact me here to discuss yours.
More in this series (real estate SEO questions): start with SEO Services for Real Estate, then explore:
- How Much Does SEO Cost for Real Estate Agents and Agencies?
- How Estate Agents Can Compete With Property Portals in Search
- How to Write Neighbourhood Pages That Win Home Buyers and Sellers
- What to Do With Sold and Expired Property Listing Pages for SEO
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