Real estate SEO is usually a monthly retainer, and the price depends on the number of areas you cover, how many services you offer and how heavily property portals dominate your market. Because portals win many generic searches, a smart plan focuses on local expertise, valuations and neighbourhood content where an agency can genuinely compete.
What decides the price
- Areas covered: each neighbourhood or district needs unique, useful content.
- Services offered: sales, lettings, valuations, property management and commercial work need separate pages.
- Competition: large portals and established agencies are hard to outrank on broad terms.
- Listing volume: sites with many changing listings need technical care.
- Website condition: slow or poorly structured sites need repairs first.
What a fair quote should include
Look for Google Business Profile work for each office, a technical audit with fixes carried out, written area and service pages, listing page handling, a review process and a monthly report tied to valuation requests and enquiries.
Rather have an expert do this for you?
Hand it over and get back to running your business.
Warning signs
Be wary of guaranteed rankings, promises to beat the big portals on every search and plans built on bulk directory links.
Judging the return
A single instruction can be worth far more than a month of fees, so a few extra valuation requests can change the sums. Test your figures with my free SEO ROI calculator, and compare with the SEO pricing guide.
Frequently asked questions
Can an agency really compete with portals?
On local and valuation searches, yes. See how agents compete with property portals.
Do several offices cost more?
Usually, because each needs its own work. See multi-location local SEO.
Next steps
See my SEO services for real estate, the packages and pricing or contact me here.
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