Accountant SEO is normally a monthly retainer, and the price depends on the services you want to grow, your locations and how crowded your market is. Clients often stay for years, so a new client is worth far more than a first engagement, which can make a well-targeted plan very profitable.
What decides the price
- Services: tax, bookkeeping, payroll, advisory and audit each need their own pages.
- Niches: pages for specific industries add depth and cost.
- Locations: each office needs local work.
- Competition: cities with many firms need more effort.
- Seasonality: deadlines create spikes you should prepare for.
What a fair quote should include
Look for Google Business Profile management, a technical audit with fixes, written service and niche pages, a review process, enquiry tracking and a monthly report. Ask who checks tax and regulatory content for accuracy.
Rather have an expert do this for you?
Hand it over and get back to running your business.
Warning signs
Avoid guaranteed rankings, content that gives tax advice without review and plans built on mass directory links.
Judging the return
Estimate the lifetime value of a typical client, not just the first year’s fee, then test the numbers in my free SEO ROI calculator. For general ranges, see the SEO pricing guide.
Frequently asked questions
Can I start with one service?
Yes. Many firms begin with their most profitable service or niche.
Does tax season change the plan?
Yes. See when accountants should prepare for tax season.
Next steps
See my SEO services for accountants, the packages and pricing or contact me here.
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