Breadcrumbs SEO: Navigation and Structured Data Guide
Learn which breadcrumb type to use, how to add BreadcrumbList structured data and how to set them up on WordPress and custom sites.
Content Repurposing for SEO Without Duplicate Content
Repurpose one strong asset into several formats without duplicate content, using a format map and clear syndication rules.
How Google Chooses the Date Shown in Search Snippets
How Google decides which date to show and how to keep your published and updated dates honest.
How to Get Your Favicon to Show in Google Search Results
What Google needs from your favicon so it shows beside your result and what to check if it does not.
How to Get Sitelinks in Google Results for Your Website
What sitelinks are, why you cannot request them and what makes them more likely to appear.
Why Does Google Show a Different Title From My Title Tag?
Why Google shows a different title from your title tag and how to improve the chance yours is used.





