How to Get Sitelinks in Google Results for Your Website

Sitelinks are the extra links shown under some search results, and Google generates them automatically. You cannot request them or choose which ones appear, but you can make them more likely by building a clear site structure, giving pages descriptive titles and linking your important pages well. They tend to appear for brand searches.

What sitelinks are

They are shortcuts to important pages on your site, shown beneath the main result. They save searchers time and make a result larger and more prominent.

What helps them appear

A logical structure with clear main sections.
Descriptive page titles and headings.
Meaningful link text in your navigation.
Strong internal links to key pages.
A recognised brand that people search for by name.

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What does not work

There is no markup that switches sitelinks on, and nothing you can submit to ask for them. Be wary of anyone claiming a trick.

Fix problems that block them

Make sure key pages can be crawled and are not hidden behind scripts. Remove duplicate or confusing pages, and check for issues with the On-Page SEO Checker. Read site architecture for SEO for the structure.

Strengthen internal links

Link to your most important pages from the homepage and navigation with clear text. See what internal linking is.

Be patient

Google decides whether sitelinks help for a given search. New or small sites may not see them for a while.

Frequently asked questions

Can I remove a sitelink I do not want?

You cannot pick them, but improving or removing the page itself changes what is shown.

Do sitelinks improve rankings?

No, but they can improve clicks.

Next steps

Preview how your result looks with the SERP Snippet Preview, or contact me here.

More in this series (search snippet questions): start with Free SERP Snippet Preview, then explore: