What Is an SEO Audit and How to Perform One
Short answer: An SEO audit is a structured review of a website to find what stops it ranking and earning clicks: crawling and indexing…
How to Write Meta Descriptions for SEO
Short answer: To write a meta description for SEO, summarise what the page gives the searcher in one or two plain sentences, include the…
What Is CTR in SEO and How to Improve Click-Through Rate
Short answer: CTR (click-through rate) in SEO is the percentage of people who saw your page in search results and clicked it: clicks divided…
How to Optimize Title Tags for SEO
Short answer: To optimise a title tag, describe the page accurately in plain words, put the main keyword near the start, keep it to…
How to Avoid Duplicate Content in SEO
Short answer: To avoid duplicate content, give every piece of content one preferred URL and make every signal agree with it: 301 redirect old…
What Is Dwell Time in SEO and How to Improve It
Short answer: Dwell time is the time between a searcher clicking your result and returning to the search results. Google has never confirmed it…