Best Keywords for an Architect Website

The best architect keywords are grouped by what the client wants to build: a new home, an extension, a conversion, a commercial building or a specialist project. Clients rarely search for the word architect alone, so combine each project type with the area you serve and the situation they are in.

Residential keywords

Searches for house design, home extension architect and loft conversion design show homeowners at the start of a project. They want to see relevant examples and understand the process.

Planning-related keywords

Many clients search about planning rules before they search for a designer. Answer these carefully, as covered in writing planning permission content.

Commercial and institutional keywords

Developers, schools and businesses search differently from homeowners. Give them their own pages, as in residential vs commercial pages.

Sustainable and specialist keywords

If you specialise in energy-efficient building, heritage work or a particular style, state it clearly. Specific expertise attracts the right clients and faces less competition.

Local keywords

Pair services with the places you actually work. Avoid copying one page for many towns, as explained in local landing pages without doorway risk.

Find and map real phrases

• Search Console queries for current pages.
• Searches in Google Business Profile performance.
• Autocomplete and People also ask.

Follow the keyword research guide and use keyword mapping to give each phrase one page.

Frequently asked questions

Next steps

I build keyword plans for practices in my SEO services for architects. Contact me here to discuss yours.

More in this series (architect SEO questions): start with SEO Services for Architects, then explore:

• How Much Does SEO Cost for Architects and Architecture Firms?