How to Check a Competitor Page's On-Page SEO and What to Learn From It

To check a competitor page’s on-page SEO, look at its title, headings, content depth, format and how well it answers the search, then compare those with your own page. The goal is to understand what searchers seem to want and where you can do better, not to copy anything.

What to look at

The title and meta description wording.
The heading outline and topics covered.
Content depth, format and examples.
Images, tables and other helpful elements.
How easy it is to take the next step.

Use a checker for the basics

Enter a competitor URL into my free On-Page SEO Checker to see its title, headings, word count and links at a glance. Then compare them with your own page.

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Judge intent, not just features

Ask what the searcher wants and whether the top pages deliver it. If the first results are guides, a sales page will struggle. Read what search intent is for how to read this.

Find the gaps

Look for questions competitors skip, outdated information, weak examples or missing local detail. Filling those gaps is where you create value.

Avoid copying

Do not reuse their wording or structure line for line. That risks duplicate content problems and does not help readers. See how to avoid duplicate content.

Apply what you learn

Update your page, then monitor impressions and clicks over several weeks. For a wider method, read the content audit guide.

Frequently asked questions

How many competitors should I review?

The top few results for your target search are usually enough.

Should I match their word count?

No. Match the depth readers need, not a number.

Next steps

See what an on-page SEO score really means, or contact me here for a page review.

More in this series (on-page checker questions): start with Free On-Page SEO Checker, then explore: