Pillar Pages: How to Plan and Write One That Ranks
What a pillar page is, how it differs from a hub, and how to scope, structure and link one to cluster posts.
HTTP Status Codes for SEO: 200, 301, 302, 404, 410 and 5xx
A practical guide to the HTTP status codes that matter for SEO, how Googlebot treats each one, and which to use when.
How to Write an SEO Content Brief (Free Template Structure)
Learn the eight fields of an SEO content brief, how to research each one and how to hand it to a writer.
WordPress Technical SEO Checklist: What to Fix First
Run these WordPress technical SEO checks yourself, ordered by severity, before paying anyone for an audit.
Striking-Distance Keywords: Quick Wins in Search Console
How to find queries sitting just off page one in Search Console and make focused on-page changes that give them a fair chance to…
Website Migration SEO Checklist: Redesign Without Losing Traffic
A before, during and after checklist for redesigns and domain moves that protects the search traffic you already have.






