For a restaurant, the Google Business Profile is often the first and last thing a diner sees before choosing. Keep opening hours exact, link to a readable menu, upload real photos, fill in the attributes that matter and post timely updates. Small, accurate details decide who wins the booking.
Hours and special hours
Wrong hours are the quickest way to lose trust. Keep regular hours correct and set special hours for holidays and events. Mention any kitchen closing time that differs from opening hours.
Menu and ordering links
Link to your web menu, not a PDF, and add your direct ordering and booking links where the profile allows. See how to publish your menu.
Your competitors are in the map pack. Are you?
See what is keeping you out of the local results.
Photos
Upload real photos of food, interior, exterior and the team, and refresh them regularly. Dark or blurry shots hurt. Read Google Business Profile photos for guidance.
Attributes and services
- Dine-in, takeaway and delivery options.
- Outdoor seating, accessibility and family friendliness.
- Dietary options you genuinely offer.
- Payment methods.
Posts
Share specials, events and seasonal dishes. Ideas are in what to post on Google Business Profile.
Reviews
Ask happy diners to leave reviews with a direct link from the Google review link generator and reply to feedback calmly, as in how to respond to Google reviews.
Keep details consistent
Make sure your name, address and phone number match everywhere, using the NAP consistency checker. For the full method, read the Google Business Profile optimisation guide.
Frequently asked questions
How often should I post?
Whenever you have something useful to say, such as a new dish or event.
Can I control the popular times graph?
No. It is based on visitor data.
Next steps
I manage restaurant profiles in my SEO services for restaurants. Contact me here to improve yours.
More in this series (restaurant SEO questions): start with SEO Services for Restaurants and Cafes, then explore:
- How Much Does SEO Cost for Restaurants and Cafes?
- Best Keywords for a Restaurant or Cafe Website
- How to Publish Your Restaurant Menu So Google and Diners Can Read It
- Direct Ordering vs Delivery Apps: How Restaurants Can Keep More of Their Customers
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