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How to Write Real Wedding and Session Blog Posts That Rank

Published 2 min read

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A real wedding or session blog post ranks when it tells the story of the day in words, names the venue and local suppliers and includes a small, well-chosen set of images. Posts like these capture long-tail local searches and show potential clients exactly what working with you looks like.

What to include

  • A short story of the couple or client and the occasion.
  • The venue and area, named accurately.
  • Credits for the vendors involved.
  • A selection of images, not the whole gallery.
  • A clear link to book or enquire.

Write real text

A post that is only pictures gives search engines almost nothing. Add a few paragraphs about the day, the setting and your approach. Keep it personal and specific.

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Respect privacy and permission

Get written consent before publishing a couple’s or family’s photos, and agree what you can say. Be especially careful with children.

Credit the venue, florist and planner. Many will link back or share the post, which brings visitors and helpful links. See local link building for ideas.

Optimise the images

Use descriptive file names, alt text and compressed files so the page loads quickly. Follow how to optimise blog images and use the image compressor and WebP converter.

Connect each post to the wedding or session page and to the venue page where relevant. See photography keywords for phrases.

Frequently asked questions

How many photos per post?

Enough to tell the story, usually a curated handful.

Should I write about every shoot?

Choose those that match the work you want more of.

Next steps

I help photographers build blogs that bring bookings in my SEO services for photographers. Contact me here to plan yours.

More in this series (photographer SEO questions): start with SEO Services for Photographers, then explore:

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