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How Law Firms Can Ask for and Answer Reviews Ethically

Published 2 min read

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Law firms can ask clients for reviews and reply to them, but replies must never reveal confidential information or even confirm that someone was a client. Rules on testimonials and solicitation differ by jurisdiction and bar association, so firms should check their own requirements before building a review process.

Why reviews matter for firms

People choose lawyers on trust, and reviews are quick proof. They also support local visibility, as covered in how to get more Google reviews without breaking the rules.

Check your professional rules first

Some jurisdictions restrict testimonials, endorsements or the way clients may be asked. Read your bar association’s guidance and, if unsure, ask your regulator or compliance adviser.

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How to ask

  • Ask satisfied clients at an appropriate moment, such as after the matter concludes.
  • Give a simple direct link, which you can create with the Google review link generator.
  • Do not offer rewards for reviews or ask only for positive ones.

How to reply

Thank the reviewer and keep the reply general. Do not mention the matter, confirm the person was a client or discuss any detail. For a negative review, say you take feedback seriously and invite them to contact the firm directly.

Handle problem reviews carefully

Report reviews that break platform rules rather than arguing in public. Calm, professional replies reflect well on the firm.

Keep a written policy

Record how your firm asks for and answers reviews so every team member follows the same approach.

Frequently asked questions

Can I thank a reviewer by name?

Keep the thanks general and avoid anything that confirms a client relationship.

Should I reply to every review?

Replying to most shows attentiveness, within your confidentiality duties.

Next steps

I help firms build careful review processes in my SEO services for law firms. Contact me here to discuss yours.

More in this series (law firm SEO questions): start with SEO Services for Law Firms, then explore:

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