Law firm SEO is usually a monthly retainer, and the price depends on your practice areas, locations and how competitive your market is. Some areas, such as personal injury, are fiercely contested and cost more to compete in, and all legal content needs careful, accurate writing that respects professional advertising rules.
What decides the price
- Practice areas: each needs a strong page, and some are far more competitive than others.
- Locations: every office needs its own profile and local pages.
- Competition: large firms and directories dominate many searches.
- Content quality: legal pages need accurate, attorney-reviewed writing.
- Website condition: slow or thin sites must be repaired first.
What a fair quote should include
Look for Google Business Profile management, a technical audit with fixes carried out, practice-area and attorney page writing, a review process that respects confidentiality, intake tracking and a monthly report.
Rather have an expert do this for you?
Hand it over and get back to running your business.
Warning signs
Avoid guarantees of rankings or case outcomes. Be wary of anyone writing claims about results without your approval, since advertising rules for lawyers differ by jurisdiction and bar association. Plans built on mass directory links add little value.
Judging the return
Estimate the value of a typical matter and the share of enquiries you convert, then test the numbers in my free SEO ROI calculator. For general ranges, read the SEO pricing guide.
Frequently asked questions
Can I start with one practice area?
Yes. Many firms begin with their most profitable area and expand.
Do multiple offices cost more?
Usually, since each needs its own work. See multi-location local SEO.
Next steps
See my SEO services for law firms, the packages and pricing or contact me here.
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