Schools and colleges should publish results and testimonials only when they are accurate, evidenced and clearly explained. Claims such as pass rates or job outcomes persuade families, but vague or exaggerated numbers damage trust and can breach advertising rules, so state what the figures mean and where they come from.
Why this matters
Families make major decisions based on results. A claim that cannot be backed up can lead to complaints, regulatory attention and a lasting reputation problem.
Present results responsibly
- State the year and the group the figure covers.
- Explain how it was measured.
- Link to the official source where one exists.
- Avoid selective numbers that hide the full picture.
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Hand it over and get back to running your business.
Use testimonials with permission
Get written consent from students and parents, and protect the privacy of anyone under age. Use real names or initials only when allowed, and never invent or edit quotes to change their meaning.
Avoid guarantees
Do not promise grades, admissions or jobs. Say what you offer and what students typically achieve, with honest caveats.
Show reviews from independent places
Independent reviews on Google add credibility. Make leaving them easy with the Google review link generator and reply thoughtfully, as in how to respond to Google reviews.
Review claims regularly
Check figures each year and remove or update anything out of date. Pair this with the plan for course pages and admissions pages.
Frequently asked questions
Can I show last year’s results?
Yes, with the year clearly stated.
Do I need legal review?
If you make strong claims, it is wise to check your local advertising rules.
Next steps
I help providers present results responsibly in my SEO services for education providers. Contact me here for a content review.
More in this series (education SEO questions): start with SEO Services for Schools, Colleges and Education Providers, then explore:
- How Much Does SEO Cost for Schools, Colleges and Training Providers?
- Best Keywords for a School, College or Training Provider Website
- How to Structure an Admissions Page That Ranks and Reduces Enquiry Calls
- How to Write Course Pages That Rank for Colleges and Tuition Academies
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