How to Write Product Descriptions That Rank and Convert
A practical method for writing original product descriptions that answer real buyer questions, support rich results and scale across a big catalogue.
Out-of-Stock Products and Discontinued Items: SEO Guide
A clear decision guide for handling out-of-stock, discontinued and replaced products without throwing away rankings or confusing shoppers.
Google Merchant Center Free Listings: A Small Store Guide
How small stores can set up Google Merchant Center free listings, choose between a feed and structured data, and fix the usual disapprovals.
Category Page SEO: The Most Underused Pages in Your Store
Why category pages deserve more attention than product pages, and how to structure, link and protect them from cannibalisation.
Shopify SEO Checklist for Store Owners
A practical Shopify SEO checklist covering duplicate URLs, collection pages, apps, structured data and out-of-stock products.
WooCommerce SEO: A Setup Guide in the Right Order
A step-by-step WooCommerce SEO setup guide covering permalinks, categories, filter URLs, variations, structured data and speed.