How to Fix Broken Links for Better SEO
Short answer: To fix broken links, crawl your site to list every link that returns a 404, 410 or 5xx error, then deal with…
What Is Google’s Search Algorithm and How It Works
Short answer: Google’s search algorithm is not one formula but a set of automated ranking systems. Together they crawl the web, index the pages…
How to Track SEO Performance Using Free Tools
Short answer: You can track SEO performance for free with four Google tools: Search Console for impressions, clicks, CTR, average position and indexing; Google…
What Is an SEO Audit and How to Perform One
Short answer: An SEO audit is a structured review of a website to find what stops it ranking and earning clicks: crawling and indexing…
How to Write Meta Descriptions for SEO
Short answer: To write a meta description for SEO, summarise what the page gives the searcher in one or two plain sentences, include the…
What Is CTR in SEO and How to Improve Click-Through Rate
Short answer: CTR (click-through rate) in SEO is the percentage of people who saw your page in search results and clicked it: clicks divided…