Organization Schema: Logo, sameAs and Contact Details Explained

Organization schema tells search engines who your business is: its name, website, logo, official profiles and contact details. It does not guarantee a special result, but accurate markup helps search engines connect your site to your brand and keeps your details consistent across the web.

The core properties

• name: your official business name.
• url: your main website address.
• logo: a link to your logo image.
• sameAs: links to your official profiles elsewhere.
• contactPoint: a way to reach you.

Logo guidance

Use a clear, crawlable logo file that suits being shown small, and keep it at a sensible size. Google recommends a logo at least 112 by 112 pixels. Make sure the image address works and is not blocked.

What sameAs does

The sameAs property lists your official profiles, such as social accounts and business listings. It helps search engines confirm these belong to the same entity. Only list profiles you control.

Keep details consistent

The name, address and phone number in your markup should match the page and your listings. Check this with the NAP consistency checker.

Where to place it

Usually on the homepage or an about page, rather than on every page. Generate valid code with the schema markup generator. For location-based businesses, read how to use schema for local SEO.

Frequently asked questions

Next steps

See where to place JSON-LD, or contact me here.

More in this series (schema markup questions): start with Free Schema Markup Generator, then explore:

• JSON-LD vs Microdata vs RDFa: Which Structured Data Format Should You Use?
• Where to Place JSON-LD on a Page: Head, Body or Injected by Script?