Orphan Pages: How to Find and Fix Them
What orphan pages are, four ways to find them, and a clear rule for deciding whether to link, merge, redirect or remove each one.
Noindex vs Canonical vs Robots.txt: Which to Use When
What noindex, canonical tags and robots.txt each do, which combinations conflict, and a decision table by scenario.
Redirect Chains and Loops: How to Find and Fix Them
How to find redirect chains and loops, fix them at the source, and keep them from coming back after migrations.
HTTP Status Codes for SEO: 200, 301, 302, 404, 410 and 5xx
A practical guide to the HTTP status codes that matter for SEO, how Googlebot treats each one, and which to use when.
WordPress Technical SEO Checklist: What to Fix First
Run these WordPress technical SEO checks yourself, ordered by severity, before paying anyone for an audit.
Website Migration SEO Checklist: Redesign Without Losing Traffic
A before, during and after checklist for redesigns and domain moves that protects the search traffic you already have.