I build topical authority for brands so they rank for the full range of questions their customers ask, not just a handful of keywords. My work blends technical SEO, semantic content and user-centred design into one strategy.
Search visibility that holds up as algorithms change
I follow Koray Tuğberk Gübür’s Holistic SEO methodology. Rather than chasing single keywords, I map every topic a business should own, then build content, internal links and structured data that make that expertise clear to search engines and to people.
That reaches beyond classic rankings into Answer Engine Optimization, featured snippets, rich results and the Google carousel. I also use AI and machine learning to scale research, automate reporting and prepare sites for voice and conversational search.
Every engagement is ethical and white-hat, tied to business goals, and reported transparently so you can see exactly what changed and why.
What I do
Six disciplines, one joined-up strategy
01
Holistic SEO strategy
Technical SEO, deep content and user-centred design planned together, with broad topic coverage instead of isolated pages.
02
AI-driven SEO and voice search
AI and machine learning to automate, scale and future-proof SEO for conversational queries.
03
Semantic SEO and content ecosystems
Intent-driven keyword mapping and interconnected content that reinforces topical relevance and E-E-A-T.
04
Technical SEO
Core Web Vitals, structured data, site architecture and accessibility audits that improve crawling, indexing and experience.
05
Data-led growth
Analytics, ROI tracking and competitive intelligence to keep refining strategy around your business objectives.
06
Always testing
Continuous testing of new techniques so your site stays ahead of algorithm updates.
Recognition
Best Performance award, 2018 to 2019, ILMA University. I also write the SEO 3.0 newsletter on AI-driven search, algorithm updates and data-driven strategy.
Ready to build topical authority?
Tell me about your website and goals, and I will send back a free audit with clear next steps.