An SEO audit for a Multan business has to start with a simple question: who is searching for you, and from where? A mango exporter in Multan is chasing buyers in the Gulf and Europe, while a clinic on Bosan Road wants patients from Shujabad and Khanewal. I audit each site against its real audience, not a generic checklist.
Three kinds of Multan website, three different audits
Most of the Multan sites I review fall into one of three groups, and the problems I find in each are rarely the same.
Exporters and agri businesses
Multan sits in the heart of south Punjab’s mango and cotton country, and plenty of local firms sell mangoes, cotton products, seeds, fertiliser or pesticides. The exporters among them often have English-only websites built for a trade fair years ago. When I audit these, I check whether the product pages describe varieties, packing, cold-chain handling and shipping terms in the words an importer types, whether there is any country targeting, and whether the site loads at all from a server outside Pakistan. Dealers who sell inputs to farmers have the opposite problem: their customers search in Urdu on a phone, and the site is written for nobody in particular.
Hospitals, clinics and schools
Nishtar Hospital and the medical colleges make Multan a healthcare destination for a large surrounding region. Private clinics, labs and diagnostic centres around Bosan Road, Gulgasht Colony and the Cantt compete for patients travelling in from nearby districts. For these sites, the audit looks closely at doctor profile pages, timings, location pages and Google Business Profile accuracy, because a patient driving in from Vehari needs the right address and the right OPD hours, not a slogan.
Retail, crafts and the old city
Shops selling blue pottery, camel-skin lamps, khussas and other Multani crafts, plus the traders around Hussain Agahi and the Ghanta Ghar area, increasingly sell through Facebook pages, Instagram and WhatsApp. Their websites, if they have one, are often an afterthought. Here the audit asks whether the site helps at all: does it have product pages Google can index, does it link to the WhatsApp number that actually gets answered, and is the business listed correctly on Google Maps?
Checking the languages Multan searches in
People in Multan search in English, Urdu script and Roman Urdu, and Saraiki shows up in spoken and voice queries more than many businesses realise. An audit that only looks at English keywords will miss a large share of local demand. I compare the language of your pages with the language of the queries that already bring you impressions in Search Console, and flag where the two do not meet. A typical fix is not a full translation but adding Urdu headings, Roman Urdu phrases that people genuinely use (for example product and area names), and clear Urdu contact details.
I also check how your pages render Urdu text. Broken Nastaliq fonts, images of Urdu text instead of real text, and missing language attributes all make content harder for Google to read and harder for visitors to trust.
What I usually find on Multan sites
- Old builds on cheap shared hosting. Slow server response is common, and many sites have never had a mobile speed check.
- One page for everything. A dealer selling twenty products on a single page cannot rank for any of them.
- Google Business Profile in the wrong place. Pins dropped on the wrong side of Bosan Road or a category chosen at random, so the business appears for the wrong searches.
- Duplicate listings. Two or three old profiles from previous owners or phone numbers splitting reviews.
- No trust signals for out-of-town buyers. Exporters with no company registration details, no physical address and no photos of their packhouse or facility.
- Developer leftovers. Staging subdomains indexed, “noindex” left on from the build, or the whole site blocked in robots.txt.
What you get at the end of the audit
- A crawl report of every indexable URL, with status codes, duplicate titles, thin pages and redirect chains listed by priority.
- A Search Console review showing which queries you already appear for, in which language, and which pages are wasting impressions.
- A local visibility check covering your Google Business Profile, map pin, categories, reviews and how your listing compares with nearby competitors.
- Page-level notes for your most important service or product pages, with suggested titles and headings in English and Urdu where it makes sense.
- A short action list ordered by effort and impact, so your developer or in-house person knows exactly what to fix first.
All findings come in plain English, with Urdu explanations on a call if your team prefers. If you want to compare this with the standard engagement, the SEO audit page lists every check I run. For a sense of how reports turn into actual fixes, browse my past project write-ups.
Working together from Karachi
I am based in Karachi, so we share a time zone and working week. Most Multan clients prefer a WhatsApp group for quick questions and a video call to walk through the report. Pricing is quoted in rupees. I do not need to visit your premises for an audit, but I will ask for Search Console and Google Business Profile access, and photos of your shop, clinic or facility if your listings are missing them.
Questions Multan business owners ask about an audit
My customers mostly contact me on WhatsApp. Does a website audit still matter?
Yes, because many of those WhatsApp chats start with a Google search or a Maps result. The audit checks whether your site and profile send people to the right number, and whether you are visible when someone in Multan or a nearby district searches for what you sell.
I export mangoes. Should my site target Multan at all?
Your buyers are abroad, so the audit focuses on country targeting, English product content and trust details for importers. Multan matters as your origin story and your address, not as your main search market.
Can you audit a site that is only in Urdu?
Yes. I read and audit Urdu content, check how it is coded and indexed, and suggest where an English or Roman Urdu layer would reach more searchers.
Do you fix the problems or only report them?
The audit is a report and a plan. If you want me to carry out the fixes afterwards, I can quote for that separately, or I can brief your developer.
If you run a business in Multan and want to know what is holding your site back, send me your website for a free first look. I will reply with the most obvious problems before you commit to a full audit.