The resources on this site are free SEO guides, tools and update tracking for business owners and marketers. You will find practical guides on technical, local, e-commerce, international and AI search, 33 free SEO tools that need no sign-up, and a page that tracks every confirmed Google algorithm update.
Where to start
Pick the route that matches the problem in front of you, or jump to a topic below.
- You run a local business: start with the local SEO checklist, then use the free local SEO tools to create a Google review link and check your NAP details.
- Your traffic suddenly dropped: check the Google algorithm updates page for a confirmed update on that date, then work through the traffic drop checklist.
- You want to be cited by AI search: go to the AI search section below, starting with how ChatGPT, Perplexity and Google AI Mode choose their sources.
- You need a quick technical check: run a page through the free technical SEO tools for redirects, headers, robots.txt and broken links.
Technical SEO
How search engines crawl, render and index your site, and how fast it feels to visitors.
- WordPress technical SEO checklist: what to fix first
- Site architecture for SEO: pages, navigation and URLs
- Index bloat: how to find and remove low-value pages
- Interaction to Next Paint (INP): measure and improve it
- How to fix Cumulative Layout Shift (CLS)
- Hosting, caching and CDNs: speed upgrades that move LCP
- Elementor SEO: technical fixes for speed and crawlability
- Best CMS for SEO: WordPress vs Shopify vs Webflow vs custom
On-page and content
Planning, writing and improving pages so they match search intent and show real expertise.
- How to write an SEO content brief
- How to optimise a service page: a worked example
- E-E-A-T on the page: author bios, sources and trust signals
- Content audit: how to inventory and score every page
- Striking-distance keywords: quick wins in Search Console
- Topical authority: building coverage across a subject
Local SEO
Showing up in Google Maps, the local pack and “near me” searches.
- Local SEO checklist for small businesses
- Google Business Profile optimisation guide
- How to rank in the Google Maps local pack
- NAP consistency: why it matters and how to fix it
- Service-area business local SEO: ranking without a storefront
- Multi-location local SEO: location pages and profiles
- How to get more Google reviews without breaking the rules
- Google Business Profile suspended? How to get it reinstated
E-commerce SEO
Category pages, product pages and platform setup for online stores.
- Shopify SEO checklist for store owners
- WooCommerce SEO: a setup guide in the right order
- Category page SEO: the most underused pages in your store
- How to write product descriptions that rank and convert
- Out-of-stock and discontinued products: what to do with the URL
- Google Merchant Center free listings: a small store guide
International SEO
Reaching buyers in more than one country or language without splitting your authority.
- Multi-country website SEO: hreflang explained
- ccTLD vs subfolder vs subdomain: pick your site structure
- International keyword research: why translation fails
- International SEO for exporters
- SEO for US businesses: what is actually different
- UK SEO vs Pakistan SEO: key differences
Off-page and links
Earning links and mentions that are worth having, and spotting the ones that are not.
- How to evaluate a backlink: quality checklist and red flags
- Digital PR for small businesses: earn links on a budget
- Guest posting in 2026: what still works and what does not
- Unlinked brand mentions: how to find and reclaim them
AI search
How AI assistants and answer engines find, read and cite websites.
- ChatGPT search SEO: how to get your business cited
- Perplexity SEO: how to get cited in Perplexity answers
- Google AI Mode SEO: what it changes and what to do
- How to optimise content for AI Overviews and answer engines
- AI crawlers explained: GPTBot, ClaudeBot, PerplexityBot
- llms.txt explained: what it is and whether you need one
- Agentic SEO: making your website work for AI agents
- Bing SEO for AI search: Webmaster Tools, IndexNow and Copilot
Audits and analytics
Finding what is wrong, deciding what to fix first and measuring what changed.
- What a professional SEO audit includes (and red flags)
- How to prioritise SEO audit findings: impact vs effort
- Organic traffic dropped suddenly? A diagnostic checklist
- Google Search Console Performance report explained
- AI referral traffic in GA4: how to measure it properly
- AI visibility tracking: monitor your brand in AI answers
- Website migration SEO checklist: redesign without losing traffic
- Website launch SEO checklist: before and after go-live
Free SEO tools
All 33 tools are listed on the free SEO tools page. They are grouped into these sets:
- Technical SEO tools: redirect checker, HTTP headers, robots.txt tester and AI crawler checker, XML sitemaps, hreflang and broken links.
- On-page SEO tools: on-page checker, meta tag generator, SERP snippet preview, social share preview and slug generator.
- Schema markup generator for JSON-LD structured data.
- SEO writing tools: word counter, readability, keyword density and case converter.
- Website speed tools: PageSpeed and Core Web Vitals checker, image compressor, image resizer, page size and colour contrast.
- Local SEO tools: Google review link, NAP consistency, QR code and WhatsApp link generators.
- Domain and website tools: DNS, WHOIS and SSL checks.
- Marketing and analytics tools: UTM builder and SEO ROI calculator.
To check whether a ranking change lines up with a Google update, use the Google algorithm updates tracker.
How these resources are made
Every guide is written by me, Saad Raza, from more than seven years of hands-on SEO work, and checked against official documentation and published research. Guides are updated when Google changes how something works, and each one shows when it was last updated. You can read how I research, source and correct content in the editorial policy.
The tools run either in your browser, where nothing you enter is uploaded, or by checking a public URL from my server without storing the result. They exist because most quick SEO checks should not need a paid subscription.
Questions about these resources
Are the SEO tools and guides really free?
Yes. Every guide and tool on this site is free to use, with no sign-up and no email gate.
How often are new guides published?
New guides are published regularly, and older guides are reviewed and updated when search changes affect their advice. The full archive is on the blog.
Can you help if the guides are not enough?
Yes. If you would rather have someone look at your site directly, request a free audit and I will reply with clear, prioritised next steps.