E-commerce SEO has its own set of problems: thousands of near-duplicate product pages, faceted navigation that creates crawl traps, out-of-stock pages that quietly lose rankings, and category pages competing against your own product pages. Generic SEO advice doesn’t solve any of that.
What We Fix on E-commerce Sites
- Product page SEO — unique titles, descriptions, and structured data (Product schema, reviews, pricing) instead of manufacturer copy-paste.
- Category page architecture — a URL and internal-linking structure that lets category pages rank for broad, high-volume terms.
- Faceted navigation and filters — controlling which filter combinations get indexed so you don’t create thousands of thin, duplicate URLs.
- Out-of-stock and discontinued product handling — redirect and canonical rules that don’t waste the rankings you already earned.
- Site speed — image and app-bloat audits, since e-commerce themes are notorious for slow load times.
- Shopping feed and marketplace visibility — Google Shopping structured data and, where relevant, Amazon listing optimization.
Shopify SEO
Shopify’s fixed URL structure (/collections/, /products/) and limited server-level control mean SEO has to work within the platform’s constraints — app-based schema, theme-level speed fixes, and collection page content strategy.
WooCommerce SEO
WooCommerce gives you more control (and more ways to create SEO problems): plugin bloat, unoptimized product image sizes, and default category/tag structures that fragment authority across too many similar pages.
Frequently Asked Questions
How is e-commerce SEO different from regular SEO?
The core principles (technical health, content, links) are the same, but the scale is different — you’re managing SEO decisions across hundreds or thousands of pages at once, so architecture and automation matter more than any single page.
Will SEO conflict with our Google Ads campaigns?
No — they target the same customers through different channels. Product pages that rank organically also tend to improve Quality Score and lower ad costs.
See our technical SEO services and on-page SEO services for the foundation e-commerce SEO is built on, or request a store audit.